First, you can beat the price. Like any software there is room for improvement such as I do not care for the modal window size. You have to play around to get to know the program, but the included templates are nice and easily editable. Many choices in selling are built in using the preferences, but you may have to do some revising after you submit to get all the details you need. This is a great tool for creation and submitting, but lacks in after the sale mamagement, but I do not believe that was it's intention in creation. It will mark an auction as sold but provides little more than that after the end. Ability to submit multiple items and use your own web site for image hosting is a plus. I have used it for a long time off and on and it is a stable program.