Pros: Pretty straight forward program, but one the average user who isnt familiar with HTML would hate to play with. Nothing too fancy here.
Cons: Id rather just use Frontpage. There is no wizard that I could find. It does not save time over using professional programs. Im Joe Schmoe. I dont KNOW html, but I can figure it out when I have Microsoft Frontpage open. This doesnt make life any easier, or make my ads look better. In fact i made an ad using this program in 10 mins...then did the same ad in Frontpage in 8mins...the 2min discrepancy was just because I was figuring out how to word my ad.