Can retailers take the FREE out of shipping?

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Kyozou
Kudos: 60
Joined: Jan 31, 2006
Can retailers take the FREE out of shipping?
14 Feb 2006
Hello everyone. One of Kyozou's very useful is the Discount module that can help you create shipping price discounts.

Free shipping may be just one more item in the arsenal of tools to convert shoppers to buyers, but retailers are increasingly aware of the need to use it judiciously, much as they would any other discount or promotion -- as part of a larger strategy to drive qualified traffic.

Check this article and you will see how this can be a great selling point:

"Four out of five shoppers now consider free shipping an important factor in deciding whether to buy something online, found a recent survey by BizRate.com"

Complete article:
ecommercetimes.com/story/48185.html
Respectfully,

Lawrence J. Farbman - Senior Support Analyst
Kyozou Inc.

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