If you are a merchant on Etsy and maintain more than a handful of listings, then you will find this program absolutely indispensable. It shaves hours if not days off of tedious re-editing, re-pricing and any other "re" you can thing of. You just have to use it to fully appreciate all it can do and how quickly it does it. Bulk editing no longer makes me nauseous, in fact, it's actually fun now and I look for reasons to use this amazing program. Oh . . . and the customer service is top drawer, friendly and almost immediate.