With a population of ~9M, it seems like a hefty investment for a small amount of business. In the US, the state of NC is just under ~10M, and we do about $7200 per year without having to worry about any taxes, customs, or language barriers. That revenue is not significant considering the barriers involved in selling in Sweden. This is an issue that many in the US have with selling on native platforms in Europe. True, there is WebInterpret that does this for larger eBay markets but it is expensive and the results are not exactly stunning.