Register/Login option for E-commerce sites - required?

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protostelos
Kudos: 25
Joined: May 28, 2015
Register/Login option for E-commerce sites - required?
1 Jun 2015
Hi Everyone.

I'm wondering how critical people feel it is to have a Register/Login option on an E-commerce site, to save shipping addresses and purchasing history.

Nice to have, no doubt. But would the lack of that option potentially affect sales?

Thanks,

Theo
Herts, England United Kingdom
Andy
Kudos: 11,661
Joined: Jan 1, 2001
Re: Register/Login option for E-commerce sites - required?
2 Jun 2015
Hi Theo, interesting question.

From the buyer's point of view, it will make it easier for them to make repeat orders. As you sell grocery (tea) I hope people would like you products and want to buy again. You should make that as easy for them as possible.

From your point of view, you would be able to connect orders to customers easily, and see each customer's buying patterns and product preferences. You can then tailor on-site promotions and emails to them (e.g. "like green tea? why not try product X?"), which should give you much better results in your marketing than blasting the same message to everyone.

Hope that helps.

Most shopping cart software includes that option anyway, what are you using?
Andy Geldman, Web Retailer
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