Questions about PPC tactics? Ask me anything

Poster
Message
United States United States
Analytical
Kudos: 48
Joined: Apr 13, 2016
Questions about PPC tactics? Ask me anything
27 Apr 2016
I've been managing paid search campaigns for over 10 years and would be more than happy to share my expertise if anyone has questions about anything from tracking to advanced product listing and dynamic remarketing campaigns.
United States United States
agerigorian
Kudos: 16
Joined: Jan 23, 2016
Re: Questions about PPC tactics? Ask me anything
13 May 2016
@Analytical Hello. Is this specific to Google PPC or Amazon PPC?

If Amazon, what are some of the differences between broad campaigns, exact campaigns?

How can I take advantage of it?
United States United States
Analytical
Kudos: 48
Joined: Apr 13, 2016
Re: Questions about PPC tactics? Ask me anything
15 May 2016
@agerigorian

Exact, phrase and broad match work the same on Amazon as they do on Google.

I recommend starting with exact match so that you spend your budget as efficiently as possible. For your top performing products you can test out phrase match to get more volume, but I would recommend avoiding broad match altogether.

What is Sponsored Products Exact Match?
The customer’s search term must match exactly the keyword in order for the ad to show, or close variations of the exact term. Exact match is the most restrictive match type, but can be more relevant to a customer’s search.
Examples: for the keyword baseball caps
Eligible search terms are: baseball cap, basebal caps
Ineligible search terms are: red baseball caps, caps for baseball, baseball caps girls

What is Sponsored Products Phrase Match?
In Phrase Match, the customer search term must contain the exact phrase or sequence of words or their variations. It is more restrictive than broad match, targets more specific audiences, and will generally result in more relevant placements for an ad.
Examples: for the keyword baseball caps
Eligible search terms are: lightweight baseball caps, baseball caps for girls, red basebal caps
Ineligible search terms are: cool caps for baseball, baseball nice caps

What is Sponsored Products Broad Match?
This match type offers your ad broad traffic exposure. A customer search term will match if it contains all the keyword terms or close variants (plural forms, acronyms, stemmings, abbreviations, and accents). The customer search term can contain keywords in any order.
Example: for the keyword baseball caps
Eligible search terms are: baseball cap; discount baseball caps; red caps for baseball; basebal shoe
Ineligible search terms are: sports caps, Nike baseball, Adidas caps


[Last edited: 15 May 2016]
Australia Australia
auspall
Kudos: 15
Joined: Sep 12, 2015
Re: Questions about PPC tactics? Ask me anything
22 May 2016
Hi guys, I was running Auto campaign for 7 days and still confused about a few things.

1/ After 7 days running Auto campaign the report I downloaded is showing 116 keywords.
Shall I use all these keywords?

2/
Where Shall I put them?
In “Search Terms” under Keywords in SellerCentral?

3/
From 115 keywords only 8 resulted in sale.
Shall I use only these 8 ?

Thanks for your help
Supplier
India India
denniesbright
Kudos: 133
Joined: Dec 16, 2015
Re: Questions about PPC tactics? Ask me anything
1 Sep 2016
Hey I have been running PPC campaign For the PLA Ads . and right now I am doing it manually.

We have many product's conflict like some new comes and old goes OOS. So this things get's all my attention and I can not think of more like Bid adjustments and find a best selling and make good bid on that product.

So do you have any solution by which I can make my campaign works more easy. So I could concentrate on other things.
Orderhive is a cloud based multichannel Inventory Management Software

Ad-Lister
Xpress Lister
2nd Office
ChannelAdvisor