Play.com's recent launch of PlayTrade, which allows external retailers to list their products for sale through their site, has just added another channel for retailers to reach their target customers.
Recognising that PlayTrade offers a fantastic opportunity for retailers selling CDs, DVDs, games, books and electronic gadgets, Sandbourne Systems has added a direct listing facility from eSellerPro into PlayTrade, making their customers’ expansion into this marketplace quite effortless.
Peter Walkling, Managing Director of Games Without Frontiers says: “Being the largest stockists of video games in the World, having access to the PlayTrade marketplace opens up some fantastic new opportunities for us. As established users of eSellerPro, the ability to just add this marketplace alongside our existing channels is invaluable.”
Chris Farrelly, CTO and Chief Architect of eSellerProsaid: “This is an exciting incremental sales channel for a number of our customers and so the addition of PlayTrade to the range of marketplaces supported by eSellerPro was a high priority to us. We recognise the importance of responding to market developments such as this and making it as simple as possible for our customers to participate in them.”