What will eBay buy after AfterBuy.com?

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Andy
Kudos: 12,466
Joined: Jan 1, 2001
What will eBay buy after AfterBuy.com?
15 Oct 2007
eBay has acquired ViA-Online GmbH, a leading auction management software company in Germany that operates Afterbuy.com.

One blogger has speculated that the Afterbuy.com acquisition signals a new eBay strategy to earn more revenue per transaction by owning the listing and auction management process.

Is this eBay's new strategy, or is AfterBuy a one-off?
Andy Geldman, Web Retailer
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ChannelMAX
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Joined: May 21, 2006
Re: What will eBay buy after AfterBuy.com?
15 Oct 2007
Ebay already has 3 products of it's own, I am not sure how this 4th one will work out. I would imagine that the cost of developing one for Ebay Germany might have been much more than just buying a ready made one, I don't honestly see any strategic move, rather a tactical one !!

Thanks
Paul
www.ChannelMAX.Net

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