Very very helpful for Etsy SEO and easy to use! I'v been using it for a few months now and i have seen that my sales have increased. I am found in first 3 pages with a lot of my products. You can compare key words to find the best ones. Instead of guessing you can find out what people are actually searching on your niche market. Plus now you get also the new features: my listings & storm, My listings analyzes your products and grades them and storm is kinda like a brain storm for more key words which you can save them on your list for later use.Thank you Marmalead!