This is a great tool that helps give you that extra edge selling on Amazon. Useful for both the beginner and the seasoned veteran.
Helped with copywriting, optimizing keywords, essentially a built in checklist that makes sure you are fully utilizing your listings. Thing is, doesn't require you to do much, because it's all there for you and many of the features are actually automated!
PPC optimizer tool is also very useful to quickly do an analysis. Updates are always frequent and it seems that new features are always being added.
Looking forward to even more features planned in the roadmap.