What was good about this product or service overall? Really helpful for creating a new listing. I used it to optimize my old listings and everytime I have a new listing. The keyword features are awesome. Reverse ASIN keyword tool, seed keyword search and it automatically puts them in the right place. Great features for the description as well. Plus there are tons of other small features that are just helpful. In addition you get access to the private facebook group where you get access to the creator who is a genius when it comes to Amazon.