Very Useful for both the beginner and the seasoned veteran.
Fully Helped with copy writing, optimizing keywords, essentially a built in checklist that makes sure you are fully utilizing your listings and title also. Thing is, doesn't require you to do much, because it's all there for you and many of the features are actually automated!
PPC optimizer tool is also very useful to quickly do an analysis. Updates are always frequent and it seems that new features are always being added. -
[Last edited by moderator: Removed self-promotional link — 20 Mar 2017]