Poor Inventory Management Can Cost You Lots of $$$
18 Apr 2017
Poor Inventory Management Can Cost You Lots of $$$ in E-commerce
Inventory management is the unsexy part of running an e-commerce business that includes warehouse, operations, order management etc. E-commerce business owners (Sellers on Amazon, eBay, Wayfair, Jet and the endless list of marketplaces) tend to focus on selling their products, be mad about digital marketing, manage their ppc campaigns, check their social media feeds more often than they take a look at their watch etc. And finally, their product gets the buybox, achieves the Best Seller Rank that they could only see in their dreams.
On that unfortunate rainy and gloomy day, what could happen worse. They were out-of-stock with the item that they have spent tons of marketing-money, their days and nights to increase its ranking. When you don’t have inventory to sell, all you have done for marketing becomes meaningless. Amazon and other marketplaces drops you like a bad habit.
Let’s cut the chase; without inventory, you can’t get any sales. In fact, you will be “ghosted” on Amazon, your dear listing will be resting in the graveyard of Amazon listings. The bad thing isn’t even that you can’t generate money. But it is also the results of not having a listing; decreased ranking, Best Seller Rank free falling, and allowing the competition to smash you. Now it’s time for you to check your shipment status more often than your Facebook feeds....