We dived headlong into eCommerce without knowing much about what it involved. Loans were taken and products were purchased without much knowledge or research. We made quick decisions based on gut feeling and a false sense of confidence in our experience and abilities. We didn’t research products, prices and the competition. This resulted in major losses and our finances were soon in a mess. A consultant told me that I’d lose my shirt if I didn’t know what I was doing. He told us about Algopix and we decided to try it out for a few months. It turned out to be the best decision we made because for the first time we were able to analyze the market and take decisions dispassionately. Thanks to Algopix, business is much better now and profits are up. We are doing well and have started paying back our debts.