Monthly Archives: October 2017

How Should I Promote My Products To Drive More Sales on Amazon and eBay?

Matthew Ferguson evaluates Kelvin’s eBay and Amazon listings, to help him increase his conversion rate and keep his watch business ticking on

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a wholesaler based in Hong Kong. I sell watches, straps, accessories and parts on both eBay and Amazon. I have over 1,000 SKUs but my sales are very poor and it’s got to the point where I want to give up!

I’ve tried many different ways to promote my products, and my store, by using markdown discounts and sponsored ads, but the performance is still not good! Are there any other ways I can promote my store or my products to drive more sales?

– Kelvin K., Hong Kong

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Source Your Stock From Leading U.S. Retailers With BULQ

BULQ brings the liquidation industry into the 21st century by offering a manifest guarantee, flat-rate shipping and the ability to source on the go

Historically, the liquidation industry has had two main problems. The first affected retailers, who had to send their stock through inefficient and costly liquidation channels, which resulted in returned and excess inventory going through a lot of middle-men, before it would eventually reach buyers that would resell to the consumer market.

The second affected buyers who were purchasing liquidation stock, only to find that when it arrived, the stock was completely different to what was included in the manifest (if there was a manifest). They were also left confused by the various shipping costs and were sometimes hit with hidden fees.

Enter BULQ, who is bringing a different, more modern, approach to the liquidation industry in order to solve these two problems. They work with some of the largest retailers in the United States and connect their excess and returned inventory directly with entrepreneurs who buy the stock and resell it.

BULQ is also making the process quicker and easier for buyers. Not only do they offer flat-rate shipping direct to your door, they also offer a manifest guarantee if the contents of the lot is off by more than 2% in terms of condition or quantity.

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Private Label Pricing: Advice From Three Leading Amazon Experts

Will Tjernlund, Greg Mercer and Bernie Thompson talk about private label pricing, from costs and competitors to products and positioning

There is a common misconception about private labeling on Amazon that simply taking a generic product and slapping a logo on it is a recipe for success. In most cases, there are other factors that play a key part.

One of these is price. Unlike wholesale or reselling models, where a manufacturer will often provide you with a retail price, and there are usually many competitors selling the same product, there are no such guidelines with private labeling – the price is totally down to you.

This can be daunting, as not only do you have to analyze market pricing, and decide on your initial place within it, but you also need a strategy for altering your price to react to market changes and your competitors.

To shed some light on this topic, I spoke to three private label experts – Will Tjernlund, Greg Mercer and Bernie Thompson – to get their advice on how to price private label products.

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Amazon Inside Out: Taxes, Car Parking, Beans and Turkey

Chris McCabe casts a critical eye over Amazon stories that have been making the news recently, from the price of beans to an international tax controversy.

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Amazon’s owes $294 million in taxes, says the EU, due to an improper deal with Luxembourg. Will the many U.S. states and cities vying for Amazon’s second headquarters offer similar deals?

Meanwhile, the MTC is holding an emergency meeting to discuss extending the deadline for the online sellers sales tax amnesty. Anyone can dial in.

The Whole Foods obsession extends to counting the number of cars in their parking lots, using satellite imagery. Amazon elbows its way into last-mile delivery, causing UPS and FedEx shares to slump. But there’s still one area where Amazon has failed to make a serious impact: entertainment.

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Enhanced Brand Content for Amazon Listings: The Essential Guide

Amazon sellers can create much more attractive listings using EBC, but how should you use it, and are there any downsides?

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1,000 shopping channels in over 50 countries.

If you think about what contributes to your buying decision when shopping on Amazon, the answer would almost certainly include product reviews and the content of the product description. When you’re buying a low-value item the description might play a less important role, but for a high-value item, like a camera, you’ll ideally want detailed content that highlights all the features of the product.

This is where Enhanced Brand Content (EBC) comes in, as it facilitates the customer’s need to find detailed content, and allows private label owners to enrich their product detail page with additional images and richly formatted text blocks.

In this article, I’ll be taking an in-depth look at all things EBC, including who is eligible to use it, advantages and disadvantages, and how to make sure that you’re using EBC effectively.

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