How do I Expand to Facebook, Instagram and my own Ecommerce Site?

Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.

[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.

[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?

— Tracy, Minneapolis, MN

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How to Choose an Automatic Repricing Tool for Amazon or eBay

Andy Geldman explains how to set competitive prices while minimizing effort and maximizing profit.

This posted was originally published in January 2014 and updated in June 2017.

For sellers who only have a few product lines in an uncompetitive niche, monitoring the pricing of competitors is easy – they can simply update their prices manually. This is a great position to be in, but it is not the reality for most sellers. The majority need many SKUs to be successful and often face stiff competition. These sellers need to automate repricing in order to survive.

Despite this, a number of sellers are concerned about using marketplace repricing software as they see automatic repricing as a “race to the bottom”. This is a logical argument, but not necessarily correct as repricing is about more than simply having the lowest price.

So in this post, I will demystify repricing software: what it is, how it works, the differences between repricing on eBay and Amazon and, ultimately, how to choose the right tool for you.

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eBay Turbo Lister Replacements: Five of the Best Alternatives

Alex Knight picks out alternative listing tools for eBay sellers still relying on eBay’s much-loved but now obsolete Turbo Lister

This month marks the end of an era, as eBay retires its listing tool, Turbo Lister, after almost two decades of service.

Turbo Lister always splits opinion, as some eBay sellers opted for a third-party listing tool long ago. For many others though, Turbo Lister’s ability to create listings offline and upload them in bulk to eBay, for free, made it their listing tool of choice.

It is these sellers who are now left with a tough decision. On one hand there is eBay’s “improved” Seller Hub, which does feature a listing tool. But, it is not a desktop application like Turbo Lister and doesn’t have either the option to work offline, or the capacity to store finished listings.

This is driving many sellers to third-party listing tools. But, with several tools claiming to be the premier Turbo Lister replacement, it can be hard to decipher which is right for you. Maybe you’ve tried several already, but haven’t found one you like, or are yet to find one with all the features you need.

To help, we’ve taken five listing tools that sellers could use to replace Turbo Lister: SixBit, Xpress Lister, Wonder Lister, Ad-Lister and CrazyLister. I’ve reviewed their key features, and identified which type of sellers they are most suited to.

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How to Write Amazon Product Listings that Rank and Convert

Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions

This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.

As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.

Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

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Spotlight on Payability: The Quickest Way to Get Your Amazon Payouts

Amazon marketplace sellers can get their sales proceeds the next day using this innovative service

When businesses struggle, most of the time it isn’t due to low sales or inefficient management, it’s due to cash flow problems.

In fact, it’s when businesses are growing rapidly that they are most at risk: bills get bigger before sales do, and need to be paid before the cash starts rolling in. Stellar sales have actually been the downfall of many companies.

Amazon sellers are not immune to cash flow problems. Their sales proceeds are held for two weeks before being paid out, so stocks will dwindle and payment deadlines draw closer before they see a single cent. Businesses selling to Amazon as vendors have it worse, with typical payment terms of 30, 60 or 90 days after invoicing.

Payability is one business helping Amazon sellers and vendors tackle their cash flow problems. They take the age-old practice of “factoring” and offer it online to Amazon sellers at competitive rates. Here’s how it works and why you might want to use it.

Note: Payability is only available to Amazon sellers and vendors in the U.S.

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