Selling to Amazon Through Vendor Central or Vendor Express: Pros and Cons

This post is by Kiri Masters, CEO and co-founder of Bobsled Marketing, a New York City-based digital marketing agency that helps brands grow their revenue on Amazon. Bobsled’s comprehensive launch and optimization process has been used for hundreds of products across Amazon’s North American and European markets.

With over 688,000 unique brands selling on Amazon, competition is rife. It can be difficult for sellers to find an edge through the third-party Seller Central program. The good news is that brands have the option of developing a wholesale relationship with Amazon through their Vendor programs.

Amazon’s wholesale Vendor programs have been getting a lot of attention recently. As a Vendor, your products are sold under the trusted Amazon brand. In addition, Amazon will buy and store your inventory, taking care of shipping, pricing, customer service and even returns.

While there is a lot of information and training available out there for brands who are selling on the Amazon marketplace, there is a severe lack of information for brands who are currently selling (or planning to sell) wholesale on the Vendor platform, using either Vendor Central or Vendor Express.

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Selling on Walmart Marketplace: is it Really Worth the Effort?

Walmart marketplace? Like the wild west. Running your own webstore? Like raising a baby pig. Matthew Ferguson explains.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt! I recently got approved to sell on Walmart which I know is special to receive, but I’m not sure it’s worth my time to prioritize this. I was going to focus on a new website originally. Is it worth listing on Walmart? I sell mostly homewares and bedding supplies. It’s a vague question, sorry! I would appreciate complete honesty.

— Will from Texas

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Amazon Listing Conversion Optimization: The Essential Guide

Andrew Browne shows how to increase sales and profits on Amazon by testing your listings

This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.

Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.

But what exactly does it mean?

On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.

So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.

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The Future of Distribution Part II: Product Distribution in Emerging Markets

Jake Rheude asks if emerging markets will leap ahead of the developed world, and be the first to implement drone-base distribution networks

This post is by Jake Rheude, the Director of Business Development and Marketing for ecommerce fulfillment company Red Stag Fulfillment (RSF). When the owners of e-retail businesses could not find a high-quality fulfillment partner, the decision was made to build their own, and the result was Red Stag Fulfillment. This post was originally published on the RSF blog as The Future of Distribution Part II.

This is Part II of a series dealing with the Future of Distribution. Part I detailed the history of distribution and how the manufacturing, wholesale and retail segments developed, only to be supplanted with the integrated approach pioneered by online sales companies such as Amazon. Part II applies the same analysis and forecasting to emerging markets.

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Amazon PPC: Why are my Costs High and Sales Low?

Matthew Ferguson tackles Mike B’s question on Amazon Sponsored Products: poor performance and inactive campaigns

This is the first of a new series called Readers’ Questions, in partnership with Emanaged and Online Seller Consulting. Every week a seasoned ecommerce expert takes on one of your biggest business challenges. Kicking things off is Matthew Ferguson from Emanaged, and the question is on Amazon Sponsored Products PPC advertising. Have a question for us? Send it to questions@webretailer.com.

Question

I’ve been selling private label skin creams and treatments on Amazon for a few months. I am new to Amazon. I was a professional accountant in the past so the math doesn’t trouble me. I’ve been trying PPC ads but need help. My ROI is low and many of my campaigns are not performing. Advertising cost of sales [ACoS] seems high, but I don’t really know what to expect. I also don’t know why some are inactive for my own product?

— Mike B., from Ohio.

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