All posts by Alex Knight

About Alex Knight

Alex Knight is a staff writer for Web Retailer. A journalism graduate from City University, London, Alex has written for a range of publications including City Metric and Sky Sports News. He has also written and produced a short independent documentary on the battle to save London's Norton Folgate. Alex's topics of interest are ecommerce, sport and architecture. He considers himself a multimedia specialist having produced written content, podcasts and video reports.

WorldFirst’s New World Account Opens to All Sellers in the UK and EEA

Selling internationally? Avoid unnecessary currency conversions, pay suppliers, and transfer currency balances with this new service

Currency conversion company WorldFirst have been testing an innovative new service with their customers since May this year: the World Account.

Now it’s available to all online sellers in the UK and the EEA (European Economic Area). Businesses in the USA and worldwide can register their interest to get a World Account when they launch globally.

For years, sellers have been using WorldFirst’s receiving accounts to bring funds home from international marketplaces. But online selling has evolved, and sellers need more than just an account to collect their payments. They need to pay suppliers, settle VAT liabilities, transfer between currencies, and manage their accounts on the move.

That’s where the World Account comes in. It’s a big leap forward in currency services for online sellers.

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Software Tools for eBay Sellers: The Essential Guide

eBay software and services provide listing management, design tools, marketing, analytics, repricing, feedback solicitation and more

When sellers start out on eBay they can usually manage the day-to-day running of their business manually. But, as sales increase and they take on more product lines, their time gets stretched to breaking point. This is often when sellers look for software to help automate processes and lighten the workload.

Sellers may also reach the limits of what can be achieved without outside help, and need a design service to create a brand identity, or an analytics tool to see how their business is performing and what they can do to improve.

eBay tools can be very different in feel to Amazon tools, partly because some are well over a decade old. This can make their appearance seem a little dated, but don’t let that put you off. Just because some of the tools are a little long in the tooth doesn’t mean they aren’t popular or reliable. In fact, the opposite can be true.

In this post I’ll walk you through the eBay selling category of the Web Retailer directory, explaining what each section covers and giving a few examples of the tools you’ll find there.

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Crazy Customers and Bad Buyers: 10 Ways They Infuriate Sellers on Amazon and eBay

Wild threats, manic changes of mind, outright lies and childish acts of spite. It’s just another day at the office for online sellers.

If you ask a marketplace seller what infuriates them, a few things might come up. For example, trying to contact Amazon’s internal teams, anti-competitive behavior from their rivals, or making sure they comply with the ever-changing rules. But none of these can touch the level of annoyance, frustration and anger caused by bad buyers.

The majority of buyers are genuine. They order from you, pay promptly, and receive their goods with no fuss. But when bad buyers come along, they leave a trail of stress in their wake. Whether they’ve threatened you with negative feedback, made a false “item not as described” claim or cancelled their order after you’ve shipped it, the end results are usually the same – time, money and stock going to waste.

We’ve seen a lot of stories in the forum and blog from exasperated sellers, and distilled them here into the top 10 ways that bad buyers infuriate online sellers.

Thank you to Web Retailer members for your frank and insightful blog comments and forum posts.

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How to Use Influencer Marketing to Drive External Traffic to Your Listings

Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”

We often hear from sellers who want to drive visitors to their Amazon, eBay or Etsy listings from outside those marketplaces – known as “external traffic”. Competition is fierce on the marketplaces, so if you can bring in buyers from elsewhere that really helps lift your products above the fighting on price, reviews and PPC advertising.

So far so good, in principle. But sellers struggle to find good, practical advice about using social media to drive traffic to their listings. They get bombarded with information about starting social pages and growing a following, but for many sellers it just doesn’t go anywhere. A lot of valuable time goes into it and they get very little reward.

How can sellers really leverage social media? The usual superficial advice to “use hashtags”, “post your listings on twitter” and “build a following” is of little help. Instead, for most sellers, the best way to gain significant traffic and sales isn’t from their own social accounts at all – it’s from working with people who already have a large following of their own: “influencers”.

Influencers are people who have a large blog readership or social media following (often both) within a particular niche such as nutrition or technology. They might write a blog post featuring your product, post a picture of them using or wearing it, or give out an exclusive code providing a discount to their followers. The overall aim is to get the word out about your brand to a large, but targeted, group of people who may then go and buy one of your products.

We spoke to Katie Palmer, the resident influencer marketing expert at etailz, a leading online retailer and service provider, to find out how to be successful with influencer marketing.
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Retail Global 2017: Learn, Network and Get Involved in Las Vegas this September

Escape the confines of your office, hear from experts and network with fellow retailers – there’s no better way to grow your ecommerce IQ

When you have an online business it’s easy to spend all day staring at a computer screen, devoid of real human contact, especially if you work alone. You know there’s events out there, but attending is a big step when you have a growing business taking up all your time.

It does take time and effort to attend a conference, there’s no denying that. But nothing can beat learning and interacting in person. A webinar, for example, can’t replace the experience of hearing from a range of experts in a room full of like-minded people, who you have the opportunity to network with face-to-face.

Industries like blogging and cyber security, which could not be more rooted in the online world, have huge and successful conferences with tens of thousands of people attending. Conferences are just as valuable to businesses who sell through Amazon, eBay and their own online stores.

That’s where Retail Global comes in. Now in its third year, it gives sellers a chance to learn, network and interact with industry experts and fellow sellers. It provides two dedicated tracks for marketplace sellers alongside keynote speeches, panel discussions, intensive workshops and even a gala pool party.

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