All posts by Guest Author

Enhanced Brand Content for Amazon Listings: The Essential Guide

Amazon sellers can create much more attractive listings using EBC, but how should you use it, and are there any downsides?

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1,000 shopping channels in over 50 countries.

If you think about what contributes to your buying decision when shopping on Amazon, the answer would almost certainly include product reviews and the content of the product description. When you’re buying a low-value item the description might play a less important role, but for a high-value item, like a camera, you’ll ideally want detailed content that highlights all the features of the product.

This is where Enhanced Brand Content (EBC) comes in, as it facilitates the customer’s need to find detailed content, and allows private label owners to enrich their product detail page with additional images and richly formatted text blocks.

In this article, I’ll be taking an in-depth look at all things EBC, including who is eligible to use it, advantages and disadvantages, and how to make sure that you’re using EBC effectively.

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Amazon’s Internal Teams: What They Do and Why They Matter

From Seller Support to Notice Teams, Chris McCabe and Leah McHugh give us the lowdown on the Amazon teams that matter most to marketplace sellers

This post is by Chris McCabe and Leah McHugh. Chris is a former Amazonian and founder of ecommerceChris.com, and Leah is an ecommerce consultant with ecommerceChris. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

When something goes wrong with your Amazon account, the first thing most sellers do is call Seller Support. The majority of the time, this doesn’t achieve much, and causes even more frustration – unless you find their hold music soothing!

If only there was a guide to Amazon teams. Who should you call, and when? Can you even call the right people?

Well, you’ve come to the right place! We’ve put together your crib notes on the Amazon teams – what they do, what they don’t do, and how to reach them.

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Dropshipping: The Essential Guide for Getting Started

Cody Stallard talks all things dropshipping. From deciding what to sell and finding a legitimate supplier, through to processing orders

This post is by Cody Stallard and was originally published as a ten part series on The Wholesale Forums

If you’re looking into selling online, then you will more than likely have come across the term “dropshipping”. Sadly, this isn’t the practice of dropping a ship into the middle of the ocean, however fun that may sound.

No, dropshipping is a business model for online sellers, where merchants don’t purchase their stock until they receive an order. How is this possible? Well, they list an item and then, when an order is placed, they order it from their supplier, who ships it straight to the customer.

Dropshipping is one of the most attractive strategies for selling online, primarily because you never see or touch your stock. This means that you don’t have to find room for hundreds of units, or spend time handling and shipping orders.

In this post, I’ll be looking at the whole dropshipping process, covering everything from from the pros and cons of starting your own dropshipping business, to how the order process works and how to find legitimate suppliers.

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Ecommerce in the Netherlands: A Growing Opportunity?

Jacques van der Wilt gives his advice on Dutch consumer habits and selling in the Netherlands, and profiles the country’s main marketplaces

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1000 shopping channels in over 50 countries.

Selling products on international markets is a quick way for merchants to grow profits. The barriers for entering foreign markets have been lowered and the opportunities to expand overseas are better than ever before.

A market that holds great appeal thanks to its infrastructure and product demand is the Netherlands. It is currently ranked 18th in the world for retail ecommerce sales, and is continuing to grow, which is quite impressive for a country of its size.

In 2016, ecommerce sales in the Netherlands totaled €20.16 billion, up 23 percent on 2015 and ahead of market expectations. Increasing consumer confidence is one of the main reasons for the growth in ecommerce sales.

In addition, most analysts expect this increase in consumer confidence to continue, not least because GDP per capita is also rising.

But where do the Dutch shop online, and what are the current ecommerce trends?

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My Top Five Tactics for Rapid Product Testing on the Amazon Marketplace

Product selection isn’t about hitting the bullseye first time. It’s about experimentation, data and trying again. Danny McMillan explains his approach.

This post is by Danny McMillan. Danny is an international public speaker, private label seller and host of Seller Sessions the weekly advanced marketing show for Amazon sellers. Danny has been a guest speaker at The Smart China Sourcing Summit in Hong Kong, The European Private Label Summit, The Private Label World Summit and Private Label Days to name a few.

Imagine the situation: you’ve decided to sell a new private label product on Amazon. You find a supplier, agree the details, and place an order with them. You receive the units, create a great listing on Amazon, get some Sponsored Product Ads running… and then the problems start.

Your product just isn’t selling. Maybe your average cost per click is three times what you expected. Maybe your product turns out to be inferior to your competitor’s version. Or maybe there is simply no market for it and the units won’t move whatever you do.

These kind of problems are common, but can often be avoided. If you test the product and the market before committing to a big order, you can discover and fix a lot of problems, and change your approach before taking on stock. This is an organic method, based on testing a number of different factors in your chosen product category. Your results may differ if you are planning on a large scale launch with hundreds of giveaways.

There is a misconception that product testing is costly and time consuming. That doesn’t have to be the case, as you will see in this post. I’ll show you some of my favorite product testing hacks, which will help you generate rich and accurate market data, create better products more quickly, and carry out sample tests to save you a lot of money further down the line.

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