All posts by Guest Author

7 Leading Marketplaces in Asia from Coupang to Zalora

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider World First.

For online sellers across the world, Asia is already a lucrative market but it is the rate of growth and scale that really sets it apart. China’s online retail market is already the world’s largest with over US$600 billion of sales in 2015 according to research by McKinsey.

However, forecasters believe the current size has barely scratched the surface, with China’s low tier cities along with other countries in Southeast Asia beginning to benefit from the ecommerce boom. In Thailand, 85% of consumers not living in major metropolitan hubs use mobile devices for their online purchases.

So, the question every ambitious online seller should be asking is: how can I tap into these active and growing markets in Asia? Below, we look at the top marketplaces and give you tips on taking advantage of the opportunities for online sellers in Asia.

Continue reading

7 Ways Brands and Manufacturers are Failing Online Retailers

This post is by Trevor Ginn, the founder of VendLab, a retail consultancy which helps retailers and suppliers create, optimize and manage their product data. Trevor is also the founder of online retailer Hello Baby, which has been selling baby, toddler and nursery products worldwide since 2007.

Ecommerce has been around for over twenty years, but in many ways the manufacturers of products which are sold online are yet to adapt.

Online retailers have different requirements from bricks-and-mortar shops, yet the products and service they receive from their inventory suppliers (brands, manufacturers, distributors and so on) are generally still tailored to retail stores.

Here are seven ways suppliers fail online retailers, which I have seen time and time again. Be on the lookout for them!

Continue reading

Hiring Remote Workers for your Ecommerce Business: a Crash Course

This post is by Connor Gillivan, the Chief Content & Marketing Officer at FreeeUp.com and the Chief Executive Officer at online retailer Portlight LLC. Connor has been running ecommerce businesses since 2009 and has sold over $20 million worth of products. He writes about his own startup philosophies at ConnorGillivan.com and has been featured on many websites focused on entrepreneurship.

As we find ourselves at the start of another new year, it is more important than ever to make sure that you have the right team assembled. As an ecommerce entrepreneur who has been selling online for the past six years, I have witnessed firsthand what happens throughout all retail seasons, especially in the beginning of the year as customers are returning items and it is time to revamp your operations.

If you’re unprepared going into the first months of the year, you may find yourself in a place where your company is not ready to grow at the pace that you would like it to. The beginning of the year is the perfect time to re-evaluate your operations, create new goals, and communicate with your team to make sure that everyone is on the same page.

In this post, I will discuss the importance of having the right team in place for your ecommerce company. I will introduce the concept of a remote workforce and teach how you, as an ecommerce business owner, can hire remote workers to support the operations and growth of your business.

Whether this is your first time learning about remote hiring or if you have performed remote hiring in the past, this is a superb crash course to the best practices I have been using to run multiple ecommerce companies. If you have any questions about the details inside this guide, feel free to leave them in the comments and I will be glad to respond.

Continue reading

Selling on Trade Me: Your Questions Answered

Trade Me and New Zealand

This post is by James Storie-Pugh, Director at Pivot International. Pivot are an ecommerce agency specializing in global ecommerce marketplaces. Based in London, they act as the local representative office for marketplaces around the world including Newegg, MarkaVIP, JadoPado and Trade Me. James has worked in ecommerce and digital marketing since 2008, for companies in France, the UK and the USA.

New Zealand might not be an obvious choice for international sellers looking to expand – it’s an isolated island nation in the South Pacific, thousands of miles from its nearest neighbor Australia, with a population of less than five million.

But New Zealand is also a well developed English-speaking country with a healthy economy, high average incomes and excellent access to the internet. Online spending by New Zealanders (known as “Kiwis”) is expected to reach nearly NZ$6 billion in 2016 – an average of $1,200 for every man, woman and child.

Nearly 2 million Kiwis buy online, and 38% of their purchases go overseas to international sellers. Those international sales are estimated to be worth NZ$1.6 billion. Two-thirds of all online shoppers in New Zealand have made a purchase from an overseas business in the last three months.

Where do Kiwis go to make those international purchases? They go to homegrown online marketplace Trade Me. Responsible for nearly three-quarters of all domestic web traffic, Trade Me has been described as a basic human right for Kiwis.

Here’s what you need to know about selling there as an international business.

Continue reading

The Negative Review Spike and Ten Tips to Get More Festive Cheer

This post is by Jordan Garner, Director of Marketing at Trustpilot. 20,000 new reviewers join Trustpilot each day, making it one of the world’s largest online review communities. Trustpilot has over 20 million reviews of 130,000+ businesses and counting.

The holiday season, for most online retailers, is the busiest time of the year in terms of sales revenue. But new data shows that it’s also when the proportion of negative customer reviews is at its highest.

Having a rock solid strategy to proactively collect and manage reviews is critical at all times of the year, but is certainly most urgent during the holidays simply because of the sheer quantity of feedback that comes in during this time.

It’s not all bad – the increased quantity of reviews also gives sellers a unique opportunity to turn 2016 holiday wins into 2017 sustained growth. By proactively collecting tons of feedback, retailers can use these reviews to boost sales moving forward, as well as make sure any new customers are having the best possible experience so they will come back for future transactions.

Let’s look at the numbers…

Continue reading