All posts by Guest Author

Is it Time to Sell Your Ecommerce Business?

Yes, you CAN sell a business that trades only through marketplaces like Amazon. Victoria Duff explains when to sell and what to expect.

This post is by Victoria Duff, a web business mergers and acquisitions broker with Latona’s LLC. Victoria works with both institutional and individual buyers and sellers of established and profitable online businesses, including ecommerce, SaaS providers and blogs.

In the beginning, you read books and articles and researched products as you planned your entry into ecommerce – a very personal investment of hundreds of hours of work and many sleepless nights. Your business is your creation and you were thrilled when you booked your first revenue.

Over time you made some mistakes, but also had moments of genius, and now you are wondering how you can take advantage of all this hard-earned experience to expand your enterprise. Perhaps you are also wondering if you should just cash out, take the money, and run.

In a normal year, I evaluate at least 250 web-based businesses – Amazon, Shopify, eBay, and independent ecommerce websites. I work with the people who are selling those businesses and I also work with the buyers. Although mergers and acquisitions of web enterprises are still a relatively new business activity, there are emerging industry standards and good business strategies that you should know about as you make plans.

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Spotlight on Profit Bandit from SellerEngine

Here’s why Profit Bandit is the number one mobile app for Amazon product research and scouting

This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.

At SellerEngine, we’re proud that Profit Bandit has long been the number one dedicated mobile scouting app for Amazon product research and retail arbitrage.

We’ve consistently received an impressive number of downloads when compared with other scouting apps, and we’re pleased to have helped Amazon sellers of all sizes and experience levels achieve greater success with their businesses.

We’re more than just a software company though. Our support and services teams are here to interact with sellers, answer questions, solve problems, and do all the things that software can’t.

At SellerEngine, we take pride in helping out and interacting with people. It’s the goal of this article to explain not only why Profit Bandit is the number one scouting app, but also help readers get to know SellerEngine and our community.

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Selling on Amazon in the EU? Your VAT Obligations Explained

Claire Taylor demystifies Amazon’s European fulfillment options and their VAT implications – including the new Pan-European FBA

This post is by Claire Taylor, CEO of SimplyVAT.com – a company which helps ecommerce businesses trade across borders in compliance with complex European VAT legislation.

Amazon is steadily implementing its amazing vision to be the greatest online shopping marketplace for millions of customers across Europe. It now offers access to EU customers through five marketplaces: Germany, UK, Spain, Italy and France. It has 31 distribution centers in seven countries and is constantly looking to increase this number.

Amazon wants its sellers to access the huge mature ecommerce market within the EU, which last year grew 12% to a staggering €500 billion. There are 96 million online shoppers in the EU spending an average of €1,500 per year. It’s a great opportunity for sellers to access new markets, increase profits and ensure sustainable online retail businesses!

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Selling to Amazon Through Vendor Central or Vendor Express: Pros and Cons

This post is by Kiri Masters, CEO and co-founder of Bobsled Marketing, a New York City-based digital marketing agency that helps brands grow their revenue on Amazon. Bobsled’s comprehensive launch and optimization process has been used for hundreds of products across Amazon’s North American and European markets.

With over 688,000 unique brands selling on Amazon, competition is rife. It can be difficult for sellers to find an edge through the third-party Seller Central program. The good news is that brands have the option of developing a wholesale relationship with Amazon through their Vendor programs.

Amazon’s wholesale Vendor programs have been getting a lot of attention recently. As a Vendor, your products are sold under the trusted Amazon brand. In addition, Amazon will buy and store your inventory, taking care of shipping, pricing, customer service and even returns.

While there is a lot of information and training available out there for brands who are selling on the Amazon marketplace, there is a severe lack of information for brands who are currently selling (or planning to sell) wholesale on the Vendor platform, using either Vendor Central or Vendor Express.

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Amazon Listing Conversion Optimization: The Essential Guide

Andrew Browne shows how to increase sales and profits on Amazon by testing your listings

This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.

Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.

But what exactly does it mean?

On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.

So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.

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