All posts by Guest Author

Selling on Amazon Europe: The Definitive Guide For U.S. Sellers

From importing products to managing VAT, David Barry looks at the key issues for U.S. sellers wanting to sell on Amazon Europe.

This post is by David Barry, co-founder of AMZ Europe. David and the AMZ Europe team offer a turnkey service that helps sellers successfully launch their business on Amazon Europe.

Selling on Amazon’s European marketplaces is tough for U.S. sellers. There’s VAT to deal with, different currencies, different languages and the small matter of getting your stock into Europe. But if you successfully overcome these challenges, expanding to Amazon Europe can be the best option for U.S. sellers looking to grow their business internationally.

Why? Because it is Amazon’s biggest international market. In 2016, Germany and the UK accounted for more than half of Amazon’s international sales. This could increase over the coming years, with the latest UNCTAD ecommerce index suggesting that online sales in Europe are primed for significant growth. The UK and Germany are ranked in the top ten of the index, while the U.S. was placed 26th.

The EU also offers favorable market conditions to sellers, with more potential customers and fewer sellers than the U.S. This means that businesses who sell on Amazon Europe have a great opportunity to gain a large market share.

Let’s examine the key issues for sellers who want to expand to Europe.

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How To Optimize Amazon PPC Campaigns and Find Untapped Keywords

Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential

This post is by Franz Jordan, CEO of Sellics, a powerful all-in-one tool that combines everything sellers need to be successful on Amazon.

Amazon Sponsored Products has proven to be a very effective channel for sellers and vendors looking to increase their sales velocity on Amazon. In 2016, the number of sellers using Amazon PPC globally doubled, while the number of clicks on PPC ads grew by over 150%. This growth has continued, as between second-quarter and third-quarter 2017, Amazon’s Sponsored Products ads grew by another 52%.

With more sellers leveraging Amazon PPC as part of their marketing strategy, it raises interesting questions about the market saturation of keywords on Amazon’s ad platform, and whether there still lies untapped potential for sellers to bid on lucrative keywords with a low cost-per-click (CPC). After all, bidding on keywords with negligible competition means you are driving very low-cost traffic to your products.

As an Amazon seller, you need to ask yourself how you can take advantage of the current PPC landscape to (a) lower your overall CPC and (b) leverage the untapped keyword potential in Sponsored Products to buy more traffic for your products at a low cost.

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Expanding To Japan: Key Considerations For Marketplace Sellers

Jia Li helps sellers understand Japanese consumer preferences and offers some top tips for selling on Japanese marketplaces

This post is by Jia Li, ecommerce marketing specialist at InterCultural Elements. From its base in Germany, InterCultural Elements helps online retailers expand their ecommerce sales internationally.

Japan has become an increasingly attractive target for online sellers around the globe. This is no wonder, as Japan has the world’s third-largest ecommerce market, and one of the fastest growing. In fact, it is estimated that by 2022, the Japanese ecommerce market will be worth over $113 billion dollars.

There are certain characteristics about Japan and it’s consumers that also help to make it an attractive market for online retailers. The compact country size and a mature distribution infrastructure helps to create a perfect online shopping environment, as delivery is easy and convenient.

Likewise, the mindset of Japanese consumers is important. They value high-quality products and often wish to experience the foreign, and sometimes exotic, lifestyle that imported goods can bring. Social status also plays an important role in Japan and products sold by sellers from the U.S. and Europe are usually considered more upmarket.

All the positive facts and statistics aside, this opportunity is not without its challenges, as expanding to Japan can be much more difficult than other countries and requires a relatively delicate approach. So, in this article I’m going to cover some of the key considerations for expanding into the Japanese market and reveal what online retailers need to do to kickstart a successful ecommerce business in Japan.

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The eBay Buy Box Has Finally Arrived

Group Similar Listings and “Our Pick” are the next phase of eBay’s evolution. But how did we get here and what does this mean for sellers?

This post is by Cardy Chung. Cardy is the founder of StreetPricer, a dynamic repricing, competitor analysis and price monitoring tool for serious eBay sellers.

Big changes are in progress at eBay, but to understand how we got here, we first have to look at Amazon. On Amazon, the Buy Box is a crucial part of the marketplace. Buyers search for a product, view the listing and the Buy Box chooses for them which of the sellers offering that product is the best. This is all underpinned by Amazon’s catalog-driven approach which makes browsing products easier, as there should be only one listing for each product.

eBay is a very different marketplace. It takes a listing-driven approach, that means while sellers compete in search, they each have their own independent listing for every one of the products that they sell.

This is now starting to change, as eBay has rolled out a new feature called Group Similar Listings, which comes with their own version of the Buy Box.

Group Similar Listings is not yet a default setting, but by clicking a button, the search results are grouped so that all listings for the same product are put together under one single search result and product page. eBay’s version of the Buy Box, called “Our Pick”, chooses which seller will get the order when Buy It Now is clicked, based on which one the algorithm deems to be best.

In this post, I’ll be looking at why eBay has decided to introduce Group Similar Listings, how it works, and what it means for eBay sellers.

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Get Ready to Sell Your Ecommerce Business in Just Six Months

Greg Elfrink lays out the blueprint for creating a streamlined business that will sell for the maximum price in the minimum time

This post is by Greg Elfrink, Content Manager at Empire Flippers, a broker specializing in online businesses. Empire Flippers has sold dozens of FBA businesses, and earlier this year completed its largest ever sale: a $1.7 million Amazon FBA business.

It can be an intense, stressful but rewarding process building up your ecommerce store to a level of profitability. However, the reward shouldn’t be focused on the profit you earn every month, as there is a much bigger reward waiting for you: your ecommerce store’s exit plan.

In other words, you could take all of the sweat equity you put into your business and sell it for a large lump sum of money. That capital can be leveraged into all kinds of new projects. You could choose to invest in new ecommerce businesses, buy physical real estate or even pay off debts.

But selling a business takes preparation. Buyers are looking for well-run, streamlined, predictable businesses. If yours is profitable, but chaotic, then it’s going to be much harder to sell.

In this article, you are going to learn exactly how to build your business so it can be sold quickly and at the best price possible. We are going to cover what you need set up right away, how your business should look six months out from being sold, and the final tweaks you need to make in the three months before you sell it.

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