All posts by Guest Author

Selling on Amazon in the EU? Your VAT Obligations Explained

Claire Taylor demystifies Amazon’s European fulfillment options and their VAT implications – including the new Pan-European FBA

This post is by Claire Taylor, CEO of SimplyVAT.com – a company which helps ecommerce businesses trade across borders in compliance with complex European VAT legislation.

Amazon is steadily implementing its amazing vision to be the greatest online shopping marketplace for millions of customers across Europe. It now offers access to EU customers through five marketplaces: Germany, UK, Spain, Italy and France. It has 31 distribution centers in seven countries and is constantly looking to increase this number.

Amazon wants its sellers to access the huge mature ecommerce market within the EU, which last year grew 12% to a staggering €500 billion. There are 96 million online shoppers in the EU spending an average of €1,500 per year. It’s a great opportunity for sellers to access new markets, increase profits and ensure sustainable online retail businesses!

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Selling to Amazon Through Vendor Central or Vendor Express: Pros and Cons

This post is by Kiri Masters, CEO and co-founder of Bobsled Marketing, a New York City-based digital marketing agency that helps brands grow their revenue on Amazon. Bobsled’s comprehensive launch and optimization process has been used for hundreds of products across Amazon’s North American and European markets.

With over 688,000 unique brands selling on Amazon, competition is rife. It can be difficult for sellers to find an edge through the third-party Seller Central program. The good news is that brands have the option of developing a wholesale relationship with Amazon through their Vendor programs.

Amazon’s wholesale Vendor programs have been getting a lot of attention recently. As a Vendor, your products are sold under the trusted Amazon brand. In addition, Amazon will buy and store your inventory, taking care of shipping, pricing, customer service and even returns.

While there is a lot of information and training available out there for brands who are selling on the Amazon marketplace, there is a severe lack of information for brands who are currently selling (or planning to sell) wholesale on the Vendor platform, using either Vendor Central or Vendor Express.

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Amazon Listing Conversion Optimization: The Essential Guide

Andrew Browne shows how to increase sales and profits on Amazon by testing your listings

This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.

Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.

But what exactly does it mean?

On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.

So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.

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The Future of Distribution Part II: Product Distribution in Emerging Markets

Jake Rheude asks if emerging markets will leap ahead of the developed world, and be the first to implement drone-base distribution networks

This post is by Jake Rheude, the Director of Business Development and Marketing for ecommerce fulfillment company Red Stag Fulfillment (RSF). When the owners of e-retail businesses could not find a high-quality fulfillment partner, the decision was made to build their own, and the result was Red Stag Fulfillment. This post was originally published on the RSF blog as The Future of Distribution Part II.

This is Part II of a series dealing with the Future of Distribution. Part I detailed the history of distribution and how the manufacturing, wholesale and retail segments developed, only to be supplanted with the integrated approach pioneered by online sales companies such as Amazon. Part II applies the same analysis and forecasting to emerging markets.

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So, You Got Funded on Kickstarter – Now What?

How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook

This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.

For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.

They hit their goal. Their idea can now become a reality. Life is good.

But the truth is, this is just the start.

Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.

Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.

Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.

Let’s begin with one of the most important steps to creating a product: market research.

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