All posts by Matthew Ferguson

About Matthew Ferguson

Matthew Ferguson from Emanaged worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London.

How Can I Get Faster Listing My Unique Items on eBay?

With one-of-a-kind items like antiques and collectibles, the more you list, the more you sell. Will software help Lydia list items more quickly?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’ve been selling on eBay since 2012 and opened my store in 2014, selling antiques and collectibles with a specialty in china, pottery and glass.

My biggest problem is the amount of time it takes me to list items, mainly because I sell many one-of-a-kind objects. With the listing tool I currently use, I run into a lot of snags such as inefficiencies in the template and problems uploading photos. It also shows listings and photos in groups of 25 and I usually want to see 250. It takes forever to upload photos and complete a listing.

Would I be better off listing directly on eBay? Or is there a better listing tool available that I don’t know about? I’m not a huge seller. I sell about 50 items a month, but I could do more if I could list more.

– Lydia, L., Maine

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Who Can Help Me Sell Through Amazon FBA in the UK and France?

Tejraj is looking for a company to help him expand to Europe. How can he find a distributor… and is that even the right option?

Question

We are a women’s lifestyle sneaker manufacturer based in India, but we also have our own registered company in France. Our products are pure leather, and range from €100 to €125. Currently, we are selling on Amazon India, through an online distributor, and have our product in stores in india.

I am more interested in the European market though. Our product will soon be available in stores in France and I want to sell on Amazon UK and France through FBA. But because we are based in India, I am looking for a third party vendor to assist us, and do it on our behalf.

— Tejraj P., India

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Is Amazon Controlling My Sales? No Matter What I Do, They Stay Flat

Matthew Ferguson explains how following “the data brick road” and embracing change can prevent your Amazon sales from flatlining

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Five years ago, we started selling kitchen products on Amazon.de. We started with about 500 SKUs and doubled this to 1,000. We then got rid of 500 SKUs that didn’t sell well, and listed new products. At the moment we are at about 800 SKUs, and always sell between 14,000 and 15,000 units a month.

We also have a top seller that sells 2,000 units every month. We had two months where we weren’t able to stock this product so didn’t sell a single unit, yet we still sold between 14,000 and 15,000 units overall those months.

If we have some weeks above average then the next few weeks are below average. We do not change prices much and we do not change our sponsored ads. This is really frustrating as we have the resources to grow, but no matter what we do, we always have the same amount of sales every month.

Do you know anything about Amazon controlling sales, to keep sellers on a certain level?

— Bernd M., Austria

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How Can I Put Multi-Channel Vendors on the Spot and Find the Right One for Me?

Channel and inventory management is one of the most competitive software niches. Matt Ferguson helps reader Seb find the best one for him.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I got into “multi-channel” selling a couple of years back, to increase sales and reduce the risk of all my income coming through one marketplace. It’s going well with sales on Amazon and eBay, including international sites, and my own store. If any one channel went down tomorrow it wouldn’t kill my whole business in a shot like it would have before.

This year I’ve hit a roadblock. There’s a lot of admin overhead from running all these channels, we are overselling more and more often, and keeping listings in sync is an absolute nightmare.

I know I need a multi-channel management system but the more I research it, the more my head hurts. It’s impossible to figure out exactly what features they have, how much they charge, what the setup and support is like, and how well they actually do what they are supposed to. There doesn’t seem to be any clear market leader and some of them charge way too much.

How can I sort the wheat from the chaff and find the right solution for me, at a reasonable price?

— Seb S., Toronto

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Should I Expand to Amazon USA or Other European Marketplaces?

Matthew Ferguson advises Loris to put the Caesar mentality of world domination on hold and focus on conquering local marketplaces first

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I live in Italy and am currently selling on the five European Amazon marketplaces, but I want to expand further, to reach my goal of selling on all the markets served by Amazon. I think my next move should be to sell on Amazon in the U.S., because I think customers there are more used to buying products online than they are in Europe. I currently fulfill all of my orders using FBA and I would like to continue doing this for whichever marketplace I expand on to next.

My question is whether you think expanding to Amazon in the U.S. should be my next step, or if there is anything more I can be doing in Europe?

– Loris B., Italy

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