All posts by Matthew Ferguson

About Matthew Ferguson

Matthew Ferguson from Emanaged worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London.

Getting into Amazon FBA: Where Do I Start?

Private labeling? Drop shipping? Cathy sees a lot of opportunities in the “FBA business” but doesn’t know where to start. Matthew to the rescue!

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt, hope you’re well. I’m different from your main readers, and hope I don’t waste your time asking, but I’m a stay-at-home mom of three and would love to make some extra dollars for the family. I just have so little time. From what I read, Amazon and FBA are the two best ways to make money online nowadays. I joined a Facebook group to learn about it but the other members are so experienced that it’s really confusing me. What’s it all about and where do I start? I can’t afford to invest a lot of money and I need to be home-based. I’ve seen a lot of training courses and they promise a lot, but are they for real?

— Cathy from Portland, OR

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Marketplace Management Tools: How Do I Choose the Right One?

Matthew Ferguson takes on his hardest question yet: how to choose a multichannel management tool – the octopus of your ecommerce zoo!

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

We sell a number of goods from several different suppliers, and we can’t keep it all organized with spreadsheets anymore. We sell on Amazon and eBay, and want to sell on Walmart and others. We were looking at systems out there and there’s so many. Inventory managers, listings tools, etc. I have no idea where to start. They all seem to do different things. Help?

— Chris from L.A.

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Selling on Walmart Marketplace: is it Really Worth the Effort?

Walmart marketplace? Like the wild west. Running your own webstore? Like raising a baby pig. Matthew Ferguson explains.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt! I recently got approved to sell on Walmart which I know is special to receive, but I’m not sure it’s worth my time to prioritize this. I was going to focus on a new website originally. Is it worth listing on Walmart? I sell mostly homewares and bedding supplies. It’s a vague question, sorry! I would appreciate complete honesty.

— Will from Texas

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Amazon PPC: Why are my Costs High and Sales Low?

Matthew Ferguson tackles Mike B’s question on Amazon Sponsored Products: poor performance and inactive campaigns

This is the first of a new series called Readers’ Questions, in partnership with Emanaged and Online Seller Consulting. Every week a seasoned ecommerce expert takes on one of your biggest business challenges. Kicking things off is Matthew Ferguson from Emanaged, and the question is on Amazon Sponsored Products PPC advertising. Have a question for us? Send it to questions@webretailer.com.

Question

I’ve been selling private label skin creams and treatments on Amazon for a few months. I am new to Amazon. I was a professional accountant in the past so the math doesn’t trouble me. I’ve been trying PPC ads but need help. My ROI is low and many of my campaigns are not performing. Advertising cost of sales [ACoS] seems high, but I don’t really know what to expect. I also don’t know why some are inactive for my own product?

— Mike B., from Ohio.

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Exploit Your Ecommerce Data to Unlock New Business Growth

Exploit Your Data

This post is by Matthew Ferguson, Customer Success Manager at Volo, a provider of technology and services to some of the world’s largest marketplace sellers. Matthew worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London.

A little while back we were working with a big retail chain, and they were thinking about pulling the plug on Amazon and eBay. They were putting more and more work into it, and their listing count had grown but sales were down. They were frustrated and ready to completely write off selling through marketplaces.

But they hadn’t dug into their data. When we ran some quick comparisons, we found that none of their key products had been restocked. Their best sellers across several brands hadn’t been reordered over a two-year stretch. Then we saw that their product prices were getting lower but their shipping rates were up. Overall they were less competitive than they had been two years before.

How on earth did they miss such simple things? Well, when you have a large sales volume and/or a team of people working in the business, you don’t “just know” that kind of information. You have to go looking for it. But when you do routinely examine your data, those things are really easy to spot.

But using data isn’t just a matter of regularly comparing sales figures, it goes much further than that. To put it frankly, data is make or break for ecommerce businesses. It can uncover problems, optimize current sales and guide you down new paths. That’s when you really start unlocking its power.

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