If you’ve read reviews on Amazon within the last few years, you’ve surely noticed a disclaimer at the bottom of many that look like this:
I received this product for free or at a discount in exchange for my honest, unbiased review
At ReviewMeta, we call these “incentivized reviews”.
Consumers have growing distrust and even disdain for incentivized reviews, especially when it seems every single one is a glowing 5-star review. We wanted to confirm or deny this seemingly anecdotal opinion, so we analyzed 7 million reviews.
UPDATED: This post has been updated in July 2016 with the latest eBay data. This year we’ve changed the feedback period used in the ranking to 12 months, to even out seasonal differences and to match The World’s Top Amazon Marketplace Sellers list.
For this post I’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.
Photo: Used by kind permission of S. Pines. All rights reserved.
UPDATE: All data has been updated on 20th April 2016.
Here’s the second edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the eleven Amazon marketplaces, and additional data on cross-border trade in Europe.
We also publish a list of the world’s top eBay sellers. Amazon is a very different beast to eBay, and there are a few special caveats to be aware of. I’ll mention the most important ones along the way, and spell them all out in detail at the end.
A few months back Web Retailer and Feedvisor surveyed over 1,500 Amazon sellers about their businesses.
We asked about their sales volume, profit margin, business model (including use of FBA and private labelling), their concerns about selling on Amazon, how they source and promote products, and the software they use.
It was a comprehensive study of businesses selling on the Amazon Marketplace. The scope was global, and the participants ranged from ordinary people selling part-time from their homes, to enterprise-level businesses generating tens of millions in Amazon sales each year.
Today we are publishing the results. Our analysis is below and you can get even more insights in Feedvisor’s report.