Category Archives: Data & Statistics

The Truth About “Incentivized” Reviews on Amazon

Unnatural Reviews Detected

This post is by Tommy Noonan from ReviewMeta, a tool that can be used to identify and filter incentivized reviews for any product available on Amazon, simply by copying and pasting the URL into ReviewMeta.com. This post was originally published on the ReviewMeta blog as Analysis of 7 million Amazon reviews: customers who receive free or discounted item much more likely to write positive review.

UPDATE 3 OCTOBER 2016: Amazon has now banned incentivized reviews outright!

If you’ve read reviews on Amazon within the last few years, you’ve surely noticed a disclaimer at the bottom of many that look like this:

I received this product for free or at a discount in exchange for my honest, unbiased review

At ReviewMeta, we call these “incentivized reviews”.

Consumers have growing distrust and even disdain for incentivized reviews, especially when it seems every single one is a glowing 5-star review. We wanted to confirm or deny this seemingly anecdotal opinion, so we analyzed 7 million reviews.

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The World’s Top Amazon Marketplace Sellers

Worlds Top Amazon Sellers 2016
Photo: Used by kind permission of S. Pines. All rights reserved.

UPDATE: All data has been updated on 20th April 2016.

Here’s the second edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the eleven Amazon marketplaces, and additional data on cross-border trade in Europe.

We also publish a list of the world’s top eBay sellers. Amazon is a very different beast to eBay, and there are a few special caveats to be aware of. I’ll mention the most important ones along the way, and spell them all out in detail at the end.

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Amazon Sellers Survey 2016: The Results

Amazon Sellers Survey 2016

A few months back Web Retailer and Feedvisor surveyed over 1,500 Amazon sellers about their businesses.

We asked about their sales volume, profit margin, business model (including use of FBA and private labelling), their concerns about selling on Amazon, how they source and promote products, and the software they use.

It was a comprehensive study of businesses selling on the Amazon Marketplace. The scope was global, and the participants ranged from ordinary people selling part-time from their homes, to enterprise-level businesses generating tens of millions in Amazon sales each year.

Today we are publishing the results. Our analysis is below and you can get even more insights in Feedvisor’s report.

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The World’s Top eBay Sellers: 2015 Update

The 2015 update to the The World’s Top eBay Sellers is out today.

Headlines:

  • estocks has leap-frogged babz to take the number one slot.
  • Cross-border trade continues to grow, with Chinese exporters pushing out home-grown businesses, particularly in the UK.
  • Phones and accessories are no longer the top product category – now it’s clothing and shoes.

Read the updated 2015 list and stats now.

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