Category Archives: Essential Guides

Enhanced Brand Content for Amazon Listings: The Essential Guide

Amazon sellers can create much more attractive listings using EBC, but how should you use it, and are there any downsides?

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1,000 shopping channels in over 50 countries.

If you think about what contributes to your buying decision when shopping on Amazon, the answer would almost certainly include product reviews and the content of the product description. When you’re buying a low-value item the description might play a less important role, but for a high-value item, like a camera, you’ll ideally want detailed content that highlights all the features of the product.

This is where Enhanced Brand Content (EBC) comes in, as it facilitates the customer’s need to find detailed content, and allows private label owners to enrich their product detail page with additional images and richly formatted text blocks.

In this article, I’ll be taking an in-depth look at all things EBC, including who is eligible to use it, advantages and disadvantages, and how to make sure that you’re using EBC effectively.

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Dropshipping: The Essential Guide for Getting Started

Cody Stallard talks all things dropshipping. From deciding what to sell and finding a legitimate supplier, through to processing orders

This post is by Cody Stallard and was originally published as a ten part series on The Wholesale Forums

If you’re looking into selling online, then you will more than likely have come across the term “dropshipping”. Sadly, this isn’t the practice of dropping a ship into the middle of the ocean, however fun that may sound.

No, dropshipping is a business model for online sellers, where merchants don’t purchase their stock until they receive an order. How is this possible? Well, they list an item and then, when an order is placed, they order it from their supplier, who ships it straight to the customer.

Dropshipping is one of the most attractive strategies for selling online, primarily because you never see or touch your stock. This means that you don’t have to find room for hundreds of units, or spend time handling and shipping orders.

In this post, I’ll be looking at the whole dropshipping process, covering everything from from the pros and cons of starting your own dropshipping business, to how the order process works and how to find legitimate suppliers.

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How to Drive External Traffic to Your Listings Using Influencer Marketing

Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”

We often hear from sellers who want to drive visitors to their Amazon, eBay or Etsy listings from outside those marketplaces – known as “external traffic”. Competition is fierce on the marketplaces, so if you can bring in buyers from elsewhere that really helps lift your products above the fighting on price, reviews and PPC advertising.

So far so good, in principle. But sellers struggle to find good, practical advice about using social media to drive traffic to their listings. They get bombarded with information about starting social pages and growing a following, but for many sellers it just doesn’t go anywhere. A lot of valuable time goes into it and they get very little reward.

How can sellers really leverage social media? The usual superficial advice to “use hashtags”, “post your listings on twitter” and “build a following” is of little help. Instead, for most sellers, the best way to gain significant traffic and sales isn’t from their own social accounts at all – it’s from working with people who already have a large following of their own: “influencers”.

Influencers are people who have a large blog readership or social media following (often both) within a particular niche such as nutrition or technology. They might write a blog post featuring your product, post a picture of them using or wearing it, or give out an exclusive code providing a discount to their followers. The overall aim is to get the word out about your brand to a large, but targeted, group of people who may then go and buy one of your products.

We spoke to Katie Palmer, the resident influencer marketing expert at etailz, a leading online retailer and service provider, to find out how to be successful with influencer marketing.

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5 Tips to Optimize your Cross-Border Sales

OFX’s Hamish Muress offers top tips to help fuel your international sales and bring more of your cash home

This post is by Hamish Muress, Senior Business Development Manager at OFX, a global payments company that offers specialized support and service for online sellers.

Cross-border ecommerce has been building momentum for several years now and shows no signs of slowing down. Without the traditional bricks-and-mortar hurdles of going global, more countries than ever are leveraging the ecommerce trend, while consumer trust in buying international goods strengthens.

Estimates by BI Intelligence state that global cross-border ecommerce will generate in excess of $1 trillion in sales for retailers by 2021. Ecommerce businesses, particularly marketplace sellers, are increasingly offering their products globally.

Cross-border trade comes with its own challenges though, from understanding overseas markets to currency conversion. These expert tips should help you overcome barriers and give a solid foundation for cracking overseas markets as an online seller.

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How to Choose an Amazon FBA Prep Service

Alex Knight looks at FBA prep: why it’s important, why sellers decide to outsource, and how to choose the right FBA prep service

Preparing your inventory for FBA can prove frustrating. You’re running low on stock at the Fulfillment Center, orders are pouring in but you’ve hit a bottleneck – you can’t prepare your inventory quick enough to meet demand.

At this point, you decide it’s time to outsource your FBA prep to a third party but there’s so many factors to consider that you’re a little lost. You’re essentially handing responsibility for part of your business over to a third party, so you want to be absolutely sure you’ve considered everything and made the right decision.

To help you decide, we’ve explained what FBA prep is, identified why many sellers choose to outsource it and explored some of the most important factors to consider when choosing an FBA prep service.

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