Category Archives: Essential Guides

Setting Up Your eBay Store for Maximum Traffic and Sales

James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads

This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.

After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.

As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.

Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.

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Is it Time to Sell Your Ecommerce Business?

Yes, you CAN sell a business that trades only through marketplaces like Amazon. Victoria Duff explains when to sell and what to expect.

This post is by Victoria Duff, a web business mergers and acquisitions broker with Latona’s LLC. Victoria works with both institutional and individual buyers and sellers of established and profitable online businesses, including ecommerce, SaaS providers and blogs.

In the beginning, you read books and articles and researched products as you planned your entry into ecommerce – a very personal investment of hundreds of hours of work and many sleepless nights. Your business is your creation and you were thrilled when you booked your first revenue.

Over time you made some mistakes, but also had moments of genius, and now you are wondering how you can take advantage of all this hard-earned experience to expand your enterprise. Perhaps you are also wondering if you should just cash out, take the money, and run.

In a normal year, I evaluate at least 250 web-based businesses – Amazon, Shopify, eBay, and independent ecommerce websites. I work with the people who are selling those businesses and I also work with the buyers. Although mergers and acquisitions of web enterprises are still a relatively new business activity, there are emerging industry standards and good business strategies that you should know about as you make plans.

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Selling on Amazon in the EU? Your VAT Obligations Explained

Claire Taylor demystifies Amazon’s European fulfillment options and their VAT implications – including the new Pan-European FBA

This post is by Claire Taylor, CEO of SimplyVAT.com – a company which helps ecommerce businesses trade across borders in compliance with complex European VAT legislation.

Amazon is steadily implementing its amazing vision to be the greatest online shopping marketplace for millions of customers across Europe. It now offers access to EU customers through five marketplaces: Germany, UK, Spain, Italy and France. It has 31 distribution centers in seven countries and is constantly looking to increase this number.

Amazon wants its sellers to access the huge mature ecommerce market within the EU, which last year grew 12% to a staggering €500 billion. There are 96 million online shoppers in the EU spending an average of €1,500 per year. It’s a great opportunity for sellers to access new markets, increase profits and ensure sustainable online retail businesses!

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Amazon Listing Conversion Optimization: The Essential Guide

Andrew Browne shows how to increase sales and profits on Amazon by testing your listings

This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.

Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.

But what exactly does it mean?

On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.

So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.

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How to Use Amazon’s Inventory Reports: Active Listings and Cancelled Listings

Where to find them, what they contain, and how to use them in your business

This post is by Joshua Price, Managing Director at eCommerce Geek, a consultancy and service provider to online sellers.

As we settle into 2017, it certainly looks to be a year of change in every area. I’m personally very excited about the growth and changes we’ll be seeing this year in technology, customer behavior and marketing. As business owners we’re all conscious of our markets, target customers and geographies. Regardless of your size, it’s really important to stay up to date with all the changes happening in this space.

One of the most useful products of the technological revolution of the last 25 years has been the ability to handle, record and report on vast arrays of information. Customer data has been a crucial part of online marketing for a long while now. Cookies, for example, are abundant online, and if I collected real cookies at the speed I consume digital ones, I’d be as wide as I am tall (and I’m really tall).

So today we’re going to discuss data. Specifically, I’m going to draw attention to some of the most important inventory reports that Amazon provides: the Active Listings Report and the Cancelled Listings Report. These reports are core to some of the services my company provides and I cannot stress enough how important it is that you use them.

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