Category Archives: Essential Guides

How to Write Amazon Product Listings that Rank and Convert

Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions

This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.

As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.

Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

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Build a Reliable Income on Amazon with the Velocity Retail Formula

People who can avoid temptation stand to make a lot more money on Amazon. Adam Hudson explains why.

This post is an excerpt from the book Primed: Your Guide To Building An Amazing Business On Amazon. Primed is available from Amazon.com and Amazon.co.uk, and its author Adam Hudson was profiled by Web Retailer in October 2016.

I want to share with you a fascinating study done in 1970 that put a group of 5-year-old kids into an observation room where each was presented with one marshmallow on a plate. The children were told that they could either eat the marshmallow now, or they could wait 20 minutes and they would receive a whole bag of marshmallows. Of those tested, only a few waited the 20 minutes.

The researchers then tracked those children for the next 40 years, studying their professional and financial progress. Using no other metric other than their ability to wait 20 minutes for a bag of marshmallows when they were 5 years old, those that had waited the 20 minutes became far more successful financially.

Fascinating!

For most everyday people who will be starting an Amazon business with modest financial means but a desire for time-free income, the same principle of delayed gratification will need to apply.

Why?

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Amazon Suspension Insurance: Your Questions Answered

You can now buy insurance to protect your business against Amazon bans. Will it really pay out if the worst happens?

Being suspended from Amazon is a seller’s worst nightmare. Sales stop and payments are frozen, sometimes for weeks or months, while you desperately make your case for reinstatement. Your expenses – loans, wages, rent and more – continue to mount up all the time you are suspended.

Account suspension is not a rare occurrence. In our survey last year it was the biggest concern for over 60% of Amazon sellers. Some sellers are banned because they fail to meet Amazon’s performance metrics, others are brought down by product quality issues, and others still are kicked off due to underhand tactics by their competitors.

A growing number of Amazon suspension consultants offer expert advice to help sellers get reinstated, but it’s still a nail-biting process. Success can take days or weeks, and there is no guarantee of getting the suspension lifted at all.

In March this year, Amazon suspension insurance was introduced to the market. The new insurance covers lost sales and expenses while you are suspended, addressing head-on the serious damage that suspension can cause.

Surprisingly, many sellers have remained on the fence about suspension insurance. Some think it’s just too good to be true – they can’t believe that anyone would insure them against the random whims of one of the world’s largest companies. Others doubt that the insurance will really pay out as promised.

So, we set out to demystify Amazon suspension insurance and explain the whole process, right from applying for a policy through to making a claim when you have been suspended.

Thank you to Nicole Geiger Welden and Matt Lovell of W.E.L.L. Insurance for their help with this article.

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Top US and UK Wholesale Sources for New eBay and Amazon Sellers

Kadar Khan highlights some of the largest and most reputable wholesalers and directories on both sides of the Atlantic

This post is by Kadar Khan, an online entrepreneur and internet marketer offering specialist advice to eBay and Amazon sellers. His goal is to inspire new online sellers and help them establish successful ecommerce business. You can find Kadar at Smart Powerseller.

eBay and Amazon are wonderful platforms where you can successfully establish yourself as a business without any significant financial outlay. But the competition is fierce and one of the most daunting tasks for new sellers is sourcing the right product at the right price.

Finding genuine suppliers can be like finding a needle in a haystack. The internet is an amazing place, but it’s also a breeding ground for scams of every type imaginable and the wholesale industry is not an exception.

Newbie sellers are easy prey for glamorous websites with apparently cheap prices. Many of these suppliers are either complete scams or actually offer very little potential to make a profit. This does not mean, however, that there are no genuine wholesale suppliers. All you need is to do your homework properly to find the real gold you can build a business on.

In this post, I am going to list some of the best US and UK wholesale sources for genuine suppliers catering to the needs of eBay and Amazon sellers. I have used many of them in the past myself, and still use some of them now.

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Setting Up Your eBay Store for Maximum Traffic and Sales

James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads

This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.

After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.

As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.

Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.

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