Category Archives: Markets & Channels

Multichannel Selling Through Online Marketplaces: Present and Future

Amazon dominates and eBay is transforming, while major new contenders and niche marketplaces emerge.

This post is by Linda Chew, Marketing Director at Jazva, a leading provider of cloud-based ecommerce solutions for online merchants.

Multichannel selling is going strong and no retailer wants to be left behind. While multichannel selling offers unlimited possibilities, it also poses challenges for the online seller.

Retailers today can set up shop in so many places, but not all channels will be ideal for their business. Retailers must consider a range of factors, including marketplace policies, hosting fees, operational complications, and different buying behaviors, among others, when approaching marketplace expansion.

U.S. ecommerce currently accounts for 8.4% of total retail sales, and it is consistently trending upwards and outpacing the growth of physical store sales. But it still has plenty of room for expansion. Forrester predicts that ecommerce will reach $523 billion in sales by 2020 in the U.S.

Most of this growth will be driven by third-party sellers on online marketplaces, particularly Amazon and eBay, the two marketplaces that make up about 95% of marketplace sales in the U.S. In fact, 65% of online shoppers feel comfortable purchasing from merchants they never heard of before on these marketplaces.

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7 Leading Marketplaces in Asia from Coupang to Zalora

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider World First.

For online sellers across the world, Asia is already a lucrative market but it is the rate of growth and scale that really sets it apart. China’s online retail market is already the world’s largest with over US$600 billion of sales in 2015 according to research by McKinsey.

However, forecasters believe the current size has barely scratched the surface, with China’s low tier cities along with other countries in Southeast Asia beginning to benefit from the ecommerce boom. In Thailand, 85% of consumers not living in major metropolitan hubs use mobile devices for their online purchases.

So, the question every ambitious online seller should be asking is: how can I tap into these active and growing markets in Asia? Below, we look at the top marketplaces and give you tips on taking advantage of the opportunities for online sellers in Asia.

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Selling on Trade Me: Your Questions Answered

Trade Me and New Zealand

This post is by James Storie-Pugh, Director at Pivot International. Pivot are an ecommerce agency specializing in global ecommerce marketplaces. Based in London, they act as the local representative office for marketplaces around the world including Newegg, MarkaVIP, JadoPado and Trade Me. James has worked in ecommerce and digital marketing since 2008, for companies in France, the UK and the USA.

New Zealand might not be an obvious choice for international sellers looking to expand – it’s an isolated island nation in the South Pacific, thousands of miles from its nearest neighbor Australia, with a population of less than five million.

But New Zealand is also a well developed English-speaking country with a healthy economy, high average incomes and excellent access to the internet. Online spending by New Zealanders (known as “Kiwis”) is expected to reach nearly NZ$6 billion in 2016 – an average of $1,200 for every man, woman and child.

Nearly 2 million Kiwis buy online, and 38% of their purchases go overseas to international sellers. Those international sales are estimated to be worth NZ$1.6 billion. Two-thirds of all online shoppers in New Zealand have made a purchase from an overseas business in the last three months.

Where do Kiwis go to make those international purchases? They go to homegrown online marketplace Trade Me. Responsible for nearly three-quarters of all domestic web traffic, Trade Me has been described as a basic human right for Kiwis.

Here’s what you need to know about selling there as an international business.

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Our Top Ten Alternative Marketplaces in Europe from Allegro to Zalando

European Marketplaces

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider World First.

Online sellers know that marketplaces are a good bet for selling internationally, offering a safe and easy way to reach customers abroad.

But there’s no reason to limit yourself to eBay and Amazon. Europe is full of diverse online marketplaces with large and loyal customer bases.

So in this post, I’ve outlined my top ten alternative marketplaces to consider when trying to sell across Europe.

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Selling on Rakuten Japan: Your Questions Answered

rakuten-ichiba-japan

This post is by Ryan Miller, Vice President of Global eCommerce Strategy at Rakuten. Among other duties, Ryan helps merchants get set up on Rakuten’s global marketplaces, including Rakuten Ichiba in Japan. Rakuten has a share of 27% in Japan’s mature ecommerce market, and there is strong demand from consumers for foreign brands, making Rakuten Japan an attractive platform for cross-border selling.

With 44,000 sellers, 105 million members and sales of $17bn, Rakuten Japan is one of the largest ecommerce platforms in the world.

Rakuten’s Japanese ecommerce platform, called Rakuten Ichiba, began life in 1997. It’s an online marketplace which allows vendors to sell their goods in the way they want to. Rakuten Ichiba does not sell any products itself – it’s entirely a third-party marketplace.

Since 2005, Rakuten has been expanding internationally through acquisitions and joint ventures. It purchased Buy.com in the US (now Rakuten.com), Priceminister in France, and Ikeda in Brazil (now Rakuten Brazil) among several others. Rakuten was also an early investor in Pinterest and owns messaging app Viber, which has over 600 million users.

Even with Rakuten’s global expansion, and diversification into online media, the majority of its business still lies in Japanese ecommerce. It’s the market leader and presents a compelling proposition to brands and merchants from all around the world.

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