Category Archives: Markets & Channels

Selling on Jet.com: Your Questions Answered

Selling on Jet

This post is by Daniel Sperling-Horowitz, President and Co-founder of Zentail, a software system for multichannel retail. Zentail works closely with the founding team at Jet, and was a top 5 seller on Jet.com during the 6-month beta in 2015.

Something interesting in the world of online retail happened during the summer of 2014.

Mark Lore, co-founder and former CEO of Quidsi (which sold to Amazon for $540 million in 2010) announced that he had raised $55 million in funding, to launch an innovative shopping site called Jet.

Jet would make use of technological advancements and transparency to ultimately provide consumers with unprecedented savings. In September 2014, Lore raised another $25 million. By February 2015, $220 million had been raised – six months before Jet would publicly launch.

The marketplace landscape is evolving, and this new seller-friendly entrant is now emerging as a serious channel. If you rely on Amazon’s third-party marketplace for a disproportionate percent of your sales, chances are you’ve experienced many sleepless nights wondering if tomorrow is the day it all gets taken away. Diversifying by selling on additional sales channels is an effective way to reduce that risk.

So what is Jet.com and what does it mean for your business?

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3 Emerging Markets to Have on Your Global Ecommerce Radar

Three Emerging Markets

This post is by Lorna Franklin, an Account Manager at SimulTrans, a leading localisation company providing services into over 100 languages. With a degree in translation studies, a postgraduate diploma in digital marketing and experience driving international sales in a successful ecommerce business, Lorna has a passion for international ecommerce and the art of providing a localised experience for global consumers.

The beauty of the internet and the growth of cross-border trade is that small businesses and large corporations are now on an even playing field when it comes to selling globally.

There is just as much opportunity out there for SMB’s to establish themselves as a dominant player in their sector as there is for their larger competitors.

But with growth slowing in developed ecommerce markets, and even the “first tier” of emerging markets like Brazil and Russia, it may be time for smaller retailers to start thinking about newly emerging markets. Enter an emerging market early, and you may be able to establish yourself long before your competitors arrive.

In this article I’ve picked out three markets which, based on some really promising growth statistics, might be worth keeping on your radar.

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German Online Marketplaces: The Essential Guide

German Online Marketplaces

This post is by Carsten Brassel, UK Country Manager for plentymarkets – an all-in-one e-commerce solution from Germany that combines stock management, online stores and multi-channel sales.

The Internet has turned our world into a global village. We can chat with friends in real-time despite living thousands of miles apart. And we can purchase items from online stores on the other side of the planet.

In our globalised world, expanding your business to another country comes with both big challenges and big rewards. When done correctly, international expansion allows you to tap into a new base of customers and take your company’s image abroad.

We recommend Germany for sellers who are interested in reaching out to a new international audience. Germany is not only the most populous country in the European Union, but is also Europe’s largest economy and the world’s fifth largest economy in terms of purchasing power parity.

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Flubit: A UK Marketplace Doing It All Backwards

Flubit Team

Many Web Retailer members sell on multiple channels – eBay, Amazon, smaller marketplaces, internationally, and on their own sites. It’s pretty much the norm now.

Numerous new marketplaces have launched over the ten years that I’ve been running this site. Few have lasted. Even fewer have delivered more than a trickle of sales to the sellers who invested their time in them.

But that pattern has been changing more recently. Big-name brands with successful websites like Sears and Tesco have added their own third-party marketplaces. Newcomer Etsy finally bucked the trend for start-up marketplaces, and now drives over $1 billion in annual sales.

So I think it’s time to take a fresh look at “alternative” marketplaces, and I’m kicking that off today with an in-depth post about Flubit. They’re a UK marketplace that launched in 2012, with an innovative buyer-driven model. Read on to find out more.

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