Category Archives: Opinion

Will Micromanagement be Amazon’s Eventual Downfall?

Jeff Bezos needs to stop calling all the shots, if Amazon is to remain the “king of online retailers” and continue to grow

This post is by Kenneth Eade, a political novelist and attorney, who practices ecommerce law at Amazon Sellers Attorney.

Leadership coach Miles Anthony once said: “Micromanagement is the destroyer of momentum”. Whether this will be the eventual fate of Amazon.com is a question that is being asked by frustrated sellers who deal with the bureaucracy created by CEO Jeff Bezos, who has a penchant to micromanage everything that goes on at the giant retailer.

Before breaking off a niche law practice to help Amazon sellers cope with the wave of seller account suspensions in recent years, as an Amazon seller and self-published author, I was no stranger to the fact that it is almost impossible to find anyone in authority at Amazon who seems to be able to make a decision besides Bezos himself.

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The Future of Distribution Part II: Product Distribution in Emerging Markets

Jake Rheude asks if emerging markets will leap ahead of the developed world, and be the first to implement drone-base distribution networks

This post is by Jake Rheude, the Director of Business Development and Marketing for ecommerce fulfillment company Red Stag Fulfillment (RSF). When the owners of e-retail businesses could not find a high-quality fulfillment partner, the decision was made to build their own, and the result was Red Stag Fulfillment. This post was originally published on the RSF blog as The Future of Distribution Part II.

This is Part II of a series dealing with the Future of Distribution. Part I detailed the history of distribution and how the manufacturing, wholesale and retail segments developed, only to be supplanted with the integrated approach pioneered by online sales companies such as Amazon. Part II applies the same analysis and forecasting to emerging markets.

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The Power of Marketplaces in a Trump-Brexit World

Smashing a wall

This post is by Alex Ogilvie, Managing Director of Seller Dynamics. Seller Dynamics is a multichannel management system, listing stock on marketplaces including Amazon, eBay, Rakuten and Fnac. It also features an automatic repricer, handles shipping and generates purchase orders for suppliers.

Few would have predicted a year ago that Donald Trump and Nigel Farage would be posing together for a thumbs-up photo on the top floor of Trump Tower in New York last weekend.

Both have views that would see the world order change when it comes to international trade. Leaving the EU creates a set of challenges that Theresa May’s UK cabinet are clearly finding difficult to find a clear, unified position on. While the stated intent from the Trump campaign is to draw to an end certain US trade deals that he and his team see as simply too generous.

What will this mean for marketplace sellers, particularly those selling internationally?

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Private Labeling Is Dead. Long Live Private Labeling!

Private Labeling is Dead

This post is by Danny McMillan, a survivor of the music industry and serial startup entrepreneur. For the last couple of years Danny has focused on Amazon, and joined forces with Anthony Vaughan last year to co-host the The Amazon Seller Meetup events and Webinars.

As news broke yesterday it seems the internet has gone into meltdown. In case you’ve been hiding under a rock, yesterday Amazon banned incentivized reviews in the US (no UK announcement yet). These are the reviews written in return for giving products away (or at a heavy discount) and they have been the lifeblood for so many Amazon private label sellers.

At this precise moment in time no one truly knows how it will shake out. Sometimes stepping back and looking at the bigger picture and observing the lay of the land can produce dividends. We must remember getting reviews are only part of the equation and not the sole factor for success.

But if you are following the trend of, “product fits in a shoe box, pick it up for for cheap in China, stick a badge on it, do loads of giveaways, turn on PPC, collect cash on the way out”, then you are going to have it tough, especially if you are banking on high volumes.

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The Seller’s Journey: How to Be the Hero Your Business Needs

The Sellers Journey

This post is by Tim Calpin, CMO of multichannel retail platform ChannelApe. Prior to this he worked in brand and content for eBay Partner Network. He also spent several years working in the entertainment world – with credits including South Park and the Bruce Willis indie “Assassination of a High School President”. Tim is a graduate of Syracuse University, an avid writer and a raconteur.

Do you know who Joseph Campbell is?

He’s the foremost authority on journey and myth. Renowned storytellers like Spielberg and Scorsese are all about him.

Campbell believed all truly great stories were, in fact, the same story. He coined something called The Hero’s Journey, a narrative structure that embodies characters ranging from Jesus Christ to Luke Skywalker (as Luke should prove decidedly less controversial, we’ll use him as our example here).

The hero’s journey produces a character with integrity, worth and direction. If a seller can emulate this journey, they’ll create a business with the same characteristics – one that will naturally draw demand and generate a strong brand.

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