Category Archives: Opinion

The Power of Marketplaces in a Trump-Brexit World

Smashing a wall

This post is by Alex Ogilvie, Managing Director of Seller Dynamics. Seller Dynamics is a multichannel management system, listing stock on marketplaces including Amazon, eBay, Rakuten and Fnac. It also features an automatic repricer, handles shipping and generates purchase orders for suppliers.

Few would have predicted a year ago that Donald Trump and Nigel Farage would be posing together for a thumbs-up photo on the top floor of Trump Tower in New York last weekend.

Both have views that would see the world order change when it comes to international trade. Leaving the EU creates a set of challenges that Theresa May’s UK cabinet are clearly finding difficult to find a clear, unified position on. While the stated intent from the Trump campaign is to draw to an end certain US trade deals that he and his team see as simply too generous.

What will this mean for marketplace sellers, particularly those selling internationally?

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Private Labeling Is Dead. Long Live Private Labeling!

Private Labeling is Dead

This post is by Danny McMillan, a survivor of the music industry and serial startup entrepreneur. For the last couple of years Danny has focused on Amazon, and joined forces with Anthony Vaughan last year to co-host the The Amazon Seller Meetup events and Webinars.

As news broke yesterday it seems the internet has gone into meltdown. In case you’ve been hiding under a rock, yesterday Amazon banned incentivized reviews in the US (no UK announcement yet). These are the reviews written in return for giving products away (or at a heavy discount) and they have been the lifeblood for so many Amazon private label sellers.

At this precise moment in time no one truly knows how it will shake out. Sometimes stepping back and looking at the bigger picture and observing the lay of the land can produce dividends. We must remember getting reviews are only part of the equation and not the sole factor for success.

But if you are following the trend of, “product fits in a shoe box, pick it up for for cheap in China, stick a badge on it, do loads of giveaways, turn on PPC, collect cash on the way out”, then you are going to have it tough, especially if you are banking on high volumes.

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The Seller’s Journey: How to Be the Hero Your Business Needs

The Sellers Journey

This post is by Tim Calpin, CMO of multichannel retail platform ChannelApe. Prior to this he worked in brand and content for eBay Partner Network. He also spent several years working in the entertainment world – with credits including South Park and the Bruce Willis indie “Assassination of a High School President”. Tim is a graduate of Syracuse University, an avid writer and a raconteur.

Do you know who Joseph Campbell is?

He’s the foremost authority on journey and myth. Renowned storytellers like Spielberg and Scorsese are all about him.

Campbell believed all truly great stories were, in fact, the same story. He coined something called The Hero’s Journey, a narrative structure that embodies characters ranging from Jesus Christ to Luke Skywalker (as Luke should prove decidedly less controversial, we’ll use him as our example here).

The hero’s journey produces a character with integrity, worth and direction. If a seller can emulate this journey, they’ll create a business with the same characteristics – one that will naturally draw demand and generate a strong brand.

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800lb Gorilla: The Dangers of Selling on Amazon

800lb Gorilla Amazon

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the US on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.

There’s no doubt that Amazon will continue to gobble up an incredible chunk of online retail in the coming months and years. Amazon has a huge audience with 54 million users of their Prime service alone!

As an ecommerce merchant, how can you best use this channel to your advantage but also protect your company?

For most B-to-C retailers I consult with, I recommend selling on Amazon as a general rule. A properly created Amazon listing will get your brand and product in front of a giant group of consumers ready to buy. However, there are some significant risks to using Amazon as your main or only selling channel.

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Are eBay Buyers 10x More Demanding Than Amazon Buyers?

eBay Buyers More Demanding

This post was originally published on LinkedIn as Why Are eBay Buyers 10x More Demanding Than Amazon Buyers?

A lot of businesses sell on both eBay and Amazon.

Many of them – from part-time traders up to multi-million dollar companies – have told me that eBay sales take a lot more of their time and energy than Amazon sales.

I’ve heard enough sellers say the same thing to be convinced that there’s some truth in it. But what I had never seen, until recently, were any hard numbers backing it up.

But then Web Retailer member Bigian13 posted some statistics in our forum, from his sales in January this year. His numbers don’t just back it up, they put a shocking perspective on it.

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