Category Archives: Product Categories

7 Challenges Selling Health, Beauty and Nutritional Products on Amazon

Selling Health & Beauty on Amazon

This post is by Michael Butcher, a Senior Account Manager at SellerEngine. His career in ecommerce dates back to 2001, taking in both online retailers and digital marketing agencies. Michael has been with SellerEngine since 2011, and has helped dozens of health and beauty sellers grow their revenues on Amazon, while avoiding the many pitfalls of selling in this challenging category.

The health and beauty market is a huge force in retail, both online and off. It incorporates a wide range of products including health and personal care, nutritional supplements, medicines and creams, as well as beauty and cosmetics. Sales are high. In the US, health and beauty accounts for $300bn a year in sales, beaten only by groceries.

Amazon is the dominant online retailer for health and beauty products, as it is for many categories. I’ve seen a huge influx of sellers going into health and beauty on the Amazon marketplace, particularly in the last three years.

Its popularity among sellers is somewhat surprising, because health and beauty is one of the most challenging categories to sell in. These are products that go on or in the body, so safety and quality are of paramount importance. Brand names drive a lot of buying decisions, so counterfeiting is a big issue. And many items are liquids or creams, and contain organic ingredients, so they are fragile and can go bad if left in storage too long.

In this post, I’ll look in detail at the health and beauty market on Amazon, particularly the challenges that are unique to this category. I’ll cover what those challenges are, why they matter, and how you can overcome them to become a successful health and beauty seller on the Amazon marketplace.

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Selling Media Online: Books, Music, Movies and Video Games

Selling Media Online

This post is by Brennan Burns, Senior Relationship Manager at Monsoon Inc. Brennan works with sellers to optimize their use of Monsoon’s ecommerce management software and grow their marketplace sales. He has been with Monsoon for 8 years, and worked previously in the media business with video rental chain store Hollywood Entertainment.

Media products – books, music, DVDs and video games – were some of the first products to be sold successfully online. It’s easy to forget that today’s 800lb gorilla of ecommerce, Amazon, built its business selling books then moved into other media products, before expanding to become “the everything store”.

A lot has changed in the media world in the twenty years since Amazon was founded. The digital revolution has caused turmoil, with innovative products and services like Spotify, Netflix and the Kindle hurting sales of physical products. A succession of new video formats – HD, 3D, 4K – has delighted technology enthusiasts but bewildered slower adopters. And industry associations have taken a hard line on piracy.

So digital media has seen most of the glamor, innovation and controversy in recent years. But outside of the limelight physical media is still going strong. Despite music being the first category to go digital, it wasn’t until 2014 that digital music sales grew to equal physical music sales. Revenues from paper books were up last year, but eBooks have hit a plateau. Then in areas like console video games, textbooks and used items, physical media still reigns supreme.

In this article I’ll take an in-depth look at selling physical media products online. I’ll talk about the kind of businesses who sell media and why people still buy it, current trends and challenges for media sellers, and the best sales channels.

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Selling Jewelry Online: eBay, Amazon, Etsy and Beyond

Selling Jewelry Online

This post is by Igor Nusinovich, the CEO and co-founder of Valigara. Valigara provides a multi-channel marketing platform for selling jewelry, diamonds and gemstones online. Valigara also provides ecommerce outsourcing services to jewelry retailers, managing all their online marketing, sales and customer service.

Now is an exciting time for jewelry sellers. Global sales are expected to grow by 5% to 6% each year, reaching a projected $250 billion by 2020. Consumer demand fell during the last recession, but it has since recovered and is now stronger than ever.

Demand has increased, but so has the level of competition. The wide variety of businesses who sell jewelry – including designers, retailers and manufacturers – now have to cast their net wider to find a receptive market and generate healthy sales.

In this guide I will take a broad look at the world of selling jewelry online. I’ll provide a primer on the main categories of jewelry that are sold, then look at the businesses that sell them and the latest buying trends.

I’ll cover the challenges faced when selling jewelry online, and the most important sales channels including Amazon, eBay, “alternative” online marketplaces, and independent webstores.

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Selling Auto Parts Online: eBay, Amazon and Beyond

Selling Auto Parts Online

This post is by Adrian Klingel, founder of myFitment, a provider of auto parts fitment management software for eBay and Amazon sellers. Adrian has been in the aftermarket parts industry for 18 years, both as an independent consultant to a national auto parts retailer and as founder of Illumaware LLC, a supplier of automotive aftermarket technology solutions to large retailers and resellers.

This post covers auto parts fitment standards in North America. Other standards exist worldwide.

The auto parts aftermarket is huge, with estimated US sales of $142 billion in 2015. But it’s still adapting to online retail.

That’s a big opportunity, as consumers are looking to buy all kinds of replacement parts and performance accessories online, from fuses and filters to tires and even engines.

In this article I’ll talk about who sells auto parts online, what they sell and where they sell it. I’ll also cover who buys the parts, and what they are looking for from sellers. I’ll talk about the challenges of selling parts including the all-important fitment data.

Finally, I’ll cover some of the up-and-coming sales channels that sellers should be aware of.

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