Category Archives: Readers’ Questions

Can I Buy Amazon Reviews? Everyone Else Seems to Be Doing It!

Buying reviews is against Amazon’s rules. But are there ways around this? And is it worth the risk? Matthew Ferguson reveals all.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I have my own private label beauty brand and have been selling products on Amazon for the past five years.

I monitor my competition closely and it seems that over the last month, they’ve been getting a lot of reviews, far more than I’m getting even though my product has higher sales. I think they must be buying reviews.

I thought that doing this was against Amazon’s Terms of Service, so how are my competitors getting away with doing it?

Personally, I’m worried about the risks of getting caught. I’ve heard about Amazon suspending sellers for buying reviews and I don’t want this to happen to me. But, I also don’t want my competitors to be using this against me.

Do you know if there was a way that I could do it too without getting caught? Or even a way that would be treated less harshly by Amazon if I do get caught? I don’t want to do this if the risk of being suspended is too high.

— Grace, CO, United States

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Black Friday: Should I Follow the Sales Frenzy or Hold My Nerve?

Amazon want Keith to run Black Friday promotions. But will he benefit from taking part, or are Amazon just squeezing him to give lower prices?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hello,

I’ve been selling sports and fitness items online for five years through Amazon, eBay, Walmart and my own store.

For the last month, Amazon have been hounding me to set up big discounts on some of my products for Black Friday deals. They want me to knock my prices down by at least 20% for these deals, which is going to make my margins very low.

What I want to know is whether Black Friday deals are worth it. Am I likely to get a large increase in sales volume that means it will still be profitable? Will I get a knock-on effect after Black Friday because the increased sales will bump up my search rank? Or should I ignore it because the whole thing is just Amazon squeezing me to give lower prices?

– Keith T., Maryland

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Marketplaces Are Horrible, So Why Do We Sell On Them?

Every day marketplace sellers deal with returns abuse, unfair metrics, rude buyers and declining sales. Why do they put up with it?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

We have been selling smartphones, tablets and accessories on our website, eBay and Amazon for almost 3 years now. Our sales were very good last year but now they have almost halved. We are also opening our first outlet store in about a week’s time.

Let’s begin with eBay, where some buyers abuse loopholes in the money back guarantee to return damaged items which were delivered in full working order.

Now we come to Amazon which is an even bigger problem. We have four main issues:

  1. Other sellers on our listings keep changing the product details, meaning that the listing no longer matches our product. We only find out when buyers complain.
  2. Buyers are allowed to open A-Z claims up to 90 days after purchasing an item, but can also do it after 6 months and get a full refund!
  3. Amazon penalizes small sellers for a few invalid returns, negative feedback and A-Z claims when there are hundreds of other orders without any problem.
  4. Unlike eBay, buyers do not bother to leave feedback. The only time they will leave feedback is when they are angry.

What can we do to tackle the issues mentioned above and increase our sales on eBay and Amazon?

– Salma G., Surrey

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How Should I Promote My Products To Drive More Sales on Amazon and eBay?

Matthew Ferguson evaluates Kelvin’s eBay and Amazon listings, to help him increase his conversion rate and keep his watch business ticking on

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a wholesaler based in Hong Kong. I sell watches, straps, accessories and parts on both eBay and Amazon. I have over 1,000 SKUs but my sales are very poor and it’s got to the point where I want to give up!

I’ve tried many different ways to promote my products, and my store, by using markdown discounts and sponsored ads, but the performance is still not good! Are there any other ways I can promote my store or my products to drive more sales?

– Kelvin K., Hong Kong

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How Can I Get Faster Listing My Unique Items on eBay?

With one-of-a-kind items like antiques and collectibles, the more you list, the more you sell. Will software help Lydia list items more quickly?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’ve been selling on eBay since 2012 and opened my store in 2014, selling antiques and collectibles with a specialty in china, pottery and glass.

My biggest problem is the amount of time it takes me to list items, mainly because I sell many one-of-a-kind objects. With the listing tool I currently use, I run into a lot of snags such as inefficiencies in the template and problems uploading photos. It also shows listings and photos in groups of 25 and I usually want to see 250. It takes forever to upload photos and complete a listing.

Would I be better off listing directly on eBay? Or is there a better listing tool available that I don’t know about? I’m not a huge seller. I sell about 50 items a month, but I could do more if I could list more.

– Lydia, L., Maine

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