Many of the demands of marketplace selling are technical and process-driven: rules, systems, and software automation. It’s geeky stuff.
Marketing, on the other hand, takes skills in creativity, salesmanship and psychology. It’s a different world.
Or so you may think.
There is a need for all that in marketing, but it’s not all about creativity and intuition. Like anything else, marketing skills can be learned. And a lot of online marketing is actually very technical.
So here’s a roundup of our past posts on marketing: eBay optimization, Amazon advertising, social media, PPC and more. Geek or not, I hope you find it useful! Continue reading
We have covered the topic of sourcing products many times over the past few years. Posts have ranged from sourcing methods and strategies, to the nitty gritty of finding suppliers and working with them effectively.
Many aspects of selling come down to processes and policies – understanding the marketplaces and running a really streamlined operation. That efficiency is crucial, and can be hard to achieve, but really it’s just a requirement so that you can stay in business. The ability to find appealing products at a profitable price is what actually determines your success.
In this roundup, I’ve pulled together our best sourcing posts. They’re grouped into six sections: general, importing, reselling, liquidation, arbitrage and used.
One of the most popular topics on Web Retailer is being banned from selling on Amazon.
It’s an emotional experience. One seller described his state in the day he found out he was suspended as, “confused, destroyed, anger, sadness, extreme worry”. Bans are an everyday occurrence for Amazon’s Seller Performance team, but they’re a gut-wrenching experience for the sellers who go through them.
In this roundup we cover everything you need to know about Amazon suspensions, from a blow-by-blow account of one seller’s suspension, to detailed advice about how to find out why you were suspended and put together a successful appeal.
International ecommerce – selling directly to consumers abroad – is growing at a tremendous rate. For sellers it’s a compelling proposition: expand into huge new markets with less competition, and reach new buyers who may be willing to pay more than your customers at home.
Those benefits are real, but there are plenty of challenges to go with them: language and culture, taxes and regulations, logistics and timezones.
Here’s a roundup of articles from the Web Retailer blog focusing on cross-border trade. They cover specific international marketplaces like Cdiscount and Rakuten Japan, product regulations and taxes in the EU, sales tax in the US, international returns, currency exchange and more. I hope they help you unravel some of the complexities of international ecommerce.
Finding good products and marketing them successfully are what gets a business off the ground, but there’s a lot more to master to stay profitable in the long term.
As a business grows, a whole host of operational challenges emerge. The skills needed to handle them successfully are quite different to those that got the business started – disciplines like inventory management, efficiency and process improvement. They’re less exciting than sourcing and branding, but are absolutely essential to the healthy functioning of the business.
Here’s a roundup of articles from the Web Retailer blog focusing on the operational side of the ecommerce business. They provide a great primer on warehouse management, making use of data, repeatable processes, supply chain management, handling growth, inventory management and optimization, and systems thinking.