Category Archives: Seller Stories

How We Got the Highest Conversion Rates on eBay

Crazy Lister Founders

This post is by Victor Levitin, the CEO and co-founder of CrazyLister (a tool for easily creating professional eBay templates), and author of the eBay sellers journey to $100k a month blog.

In 2013 eBay awarded us with a certificate of achievement for the highest conversion rates. As a result of the gained publicity we received requests from a wide range of eBay sellers and businesses to help them grow sales.

In this article, I’m presenting detailed case studies from the work we’ve done with some of them, and how we helped them optimize their listings and boost sales.

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Not Just Clearance: How UK Sports Warehouse Built SportsBubble

Bubbles

UK Sports Warehouse, based in Oxfordshire, England, has been selling sporting goods though online marketplaces for fifteen years. They specialise in clearance – products which other retailers have been unable to sell through their normal channels.

Clearance (or liquidation) is a normal part of the retail business. Shelf space in stores and warehouses is a valuable resource, so items that don’t sell need to make way for those that do. And that often means selling them off in bulk for less than the cost price. Sometimes much less.

So clearance can be a great source of profitable stock for marketplace sellers, but there are downsides. One problem is that the supply changes every day – you can’t simply reorder bestselling products. Other businesses can sell the same line successfully for months or years, but clearance sellers need to constantly refresh all their SKUs.

UK Sports Warehouse (UKSW) saw the risk in only selling clearance products and decided to diversify, by adding a number of current product lines to their portfolio. But there was a problem. A “cheap and cheerful” image can work for a company selling clearance gear, but people who want the latest equipment expect to buy from a company that is serious about sports. That’s a very different brand.

So I caught up with Elizabeth Hitchins, an experienced ecommerce consultant who has been working with UKSW for a number of years. Elizabeth had the job of building a whole new sports brand for UKSW. This is the story of how she created SportsBubble, and the ups and downs of launching it as a new business on multiple online marketplaces.

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How Suspension Crashed My Amazon Sales From $50K To Zero

Car Crash

This post is by James Amazio, a veteran online marketer, web designer, and developer. He is also the founder of Feedbackz, software which can automatically email Amazon buyers with follow-up requests for seller feedback and product reviews. This post was first published in two parts on the Feedbackz blog: Amazon Success Story and Amazon Horror Story.

I am writing this long-overdue story about my journey on Amazon FBA. I’ll try to get into some good stuff from humble beginnings to month 8.

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The Crucial Story: How Chad Rubin Built a Brand Selling on Amazon

The Crucial Story

Chad Rubin has achieved a rare thing amongst marketplace sellers: a genuine, recognisable brand name that stands for something.

Not only that, his business was built selling on Amazon’s marketplace – a channel that gives sellers little control over how they market themselves. And he did it selling products that seldom get people excited: vacuum cleaner spares and accessories.

In 2013 Chad’s company, Crucial Vacuum, made Inc.’s list of the fastest-growing private companies in the U.S., with $5.1 million in revenue the previous year. Another rare achievement and recognition for a marketplace seller.

I caught up with Chad to talk about ecommerce, branding, marketplaces and his latest project co-founded with Damir Kunovac, Skubana – a brand new ERP system for marketplace sellers.

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Multi-Million FBA and Private Label Seller Will Tjernlund

Will Tjernlund

In 2014 Will Tjernlund and his brother Andrew sold $6 million of products on Amazon.com. They also generated around $1 million of sales on eBay, and half a million on their own webstores.

The year before, 2013, they sold around $1.2 million on Amazon. That was also the year Will graduated from the University of Minnesota, doubling the business’s full-time headcount from one to two.

How can two people drive that kind of sales volume? Well, the Tjernlunds’ business model is to develop their own “private label” items – lower-cost versions of products that they sell under their own brand names. They buy from manufacturers in China, and send the inventory into Amazon’s FBA fulfillment service. That’s the last time they have to handle their own stock.

I spoke to Will Tjernlund about how he got into selling online, his product development process, the merits of FBA, and what’s next for the business. Here’s what he told me.

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