Category Archives: Seller Stories

Real Ecommerce: 50,000 Visits Thanks to Sex on Furniture

True Interior: Paul Rogers and Rob Carter

True Interior’s Story: Part I

Editor’s Note: This is the first part in a series going behind the scenes at a brand new ecommerce website called True Interior. Co-founders Paul Rogers and Rob Carter are frank about the challenges (and successes) their ecommerce business has faced. Catch up on all the True Interior posts here.

In this part, Paul tells the story.

Continue reading →

John Lawson on Social Commerce

John Lawson With Stock

There are many ways to market an online store, but these days one seems to get all the attention – promoting your business through social networks like Facebook, Twitter and Pinterest. It’s called social commerce.

Social networks are free and familiar, and get huge amounts of traffic. But it’s hard to be heard above all the noise, and easy to waste a lot of time. So what’s the right way to do social commerce?

To find out, I spoke to veteran seller and social commerce expert John Lawson. Besides his eBay store 3rd Power Outlet, John is a keynote speaker at ecommerce events, multiple winner of Small Business Influencer Awards, and author of Kick Ass Social Commerce for E-preneurs.

John was outspoken about the challenges and opportunities of social media for online sellers, and I’m delighted that I can share his expertise here.

Continue reading →

How Average Can Be Exceptional: Neil Waterhouse on Building a Million-Dollar eBay Business

Neil Waterhouse Beach

Can you really build an exceptional business from individual parts that are only average? I asked Australia’s Neil Waterhouse, author of Million Dollar eBay Business From Home and previously featured in Twelve Tips For Your Product Sourcing Strategy, to explain his approach to eBay selling in more depth.

Neil started selling on eBay in 2002, and has sold millions of dollars of items from his home in Sydney. He was refreshingly open and candid about how his business works, and I’m really pleased to be able to share that with you.

Continue reading →