Category Archives: Uncovered

False Infringement Claims are Rife on Amazon

How unethical sellers abuse the system with bogus IP, trademark, copyright and patent reports

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com. For Amazon sellers, having their merchant account suspended means losing time and money trying to get back in business. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

As demonstrated in a recent CNBC article about Samsung sales, Amazon scarcely has any process in place to vet disputes over sales rights or to filter counterfeit claims from alleged rights owners.

In order to meet a minimum liability standard, Amazon only acts upon properly submitted and completed notice claims of infringement. They notify specified marketplace sellers which party reported them on what listing, and how to reach that would-be rights owner via email. The rest is up to you.

Unfortunately, now word is out that anyone could submit a form without any true vetting or verification process on the other side. Investigators merely check the form for completed content in all the right spaces. They don’t independently verify that any of the information is actually correct, or valid. The rights owner makes a legally-binding declaration in the form, and signs it. What if you can’t locate a party who submits a false form?

If anything there does not square with reality, then it’s up to you to chase them down.

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7 Ways Brands and Manufacturers are Failing Online Retailers

This post is by Trevor Ginn, the founder of VendLab, a retail consultancy which helps retailers and suppliers create, optimize and manage their product data. Trevor is also the founder of online retailer Hello Baby, which has been selling baby, toddler and nursery products worldwide since 2007.

Ecommerce has been around for over twenty years, but in many ways the manufacturers of products which are sold online are yet to adapt.

Online retailers have different requirements from bricks-and-mortar shops, yet the products and service they receive from their inventory suppliers (brands, manufacturers, distributors and so on) are generally still tailored to retail stores.

Here are seven ways suppliers fail online retailers, which I have seen time and time again. Be on the lookout for them!

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The Negative Review Spike and Ten Tips to Get More Festive Cheer

This post is by Jordan Garner, Director of Marketing at Trustpilot. 20,000 new reviewers join Trustpilot each day, making it one of the world’s largest online review communities. Trustpilot has over 20 million reviews of 130,000+ businesses and counting.

The holiday season, for most online retailers, is the busiest time of the year in terms of sales revenue. But new data shows that it’s also when the proportion of negative customer reviews is at its highest.

Having a rock solid strategy to proactively collect and manage reviews is critical at all times of the year, but is certainly most urgent during the holidays simply because of the sheer quantity of feedback that comes in during this time.

It’s not all bad – the increased quantity of reviews also gives sellers a unique opportunity to turn 2016 holiday wins into 2017 sustained growth. By proactively collecting tons of feedback, retailers can use these reviews to boost sales moving forward, as well as make sure any new customers are having the best possible experience so they will come back for future transactions.

Let’s look at the numbers…

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8 Unconventional Ways to Build Links to Your Online Store

Build links to your online store

This post is by Edward Dennis, digital marketing lead at agency Core dna. It was first published on the Sellbrite blog as 8 Unconventional Ways to Build Backlinks to Your eCommerce Store. Link building is a key SEO strategy for improving organic search rankings and traffic.

We’ve all been there.

We sit down with a warm cup of coffee in one hand and a long list of link-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to your business site. However, have you ever noticed a pattern in these lists?

Not only do they never focus on multi-product ecommerce sites, but the advice and tactics they offer are either outdated or beaten to death by your competitors. “Publish amazing content, mention brands on social media, fix broken links.” All things you’re likely already doing.

What if I told you there was a way to build thousands of backlinks without using any of these tired old tactics?

In this post, I’m going to show you eight such unconventional tactics to build backlinks to your ecommerce store.

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3 Ways to Maximize Your Amazon Sponsored Products Campaigns

Amazon Sponsored Products

This post is by Alasdair McLean-Foreman, founder and CEO of Teikametrics. In 2001, Alasdair founded an ecommerce company in his dorm room, which grew into a multimillion-dollar company selling high-end sporting goods. The company became one of Amazon’s first third-party retailers in the sporting goods category in 2003. He also founded the weight loss and fitness company Traineo and has built and provided ecommerce solutions to large media, cosmetics and sporting organizations.

The rise of online shopping has made it easy for small businesses to sell products online, but the market has quickly become crowded with multiple vendors and endless competitive offers. Today, retailers don’t need cheesy TV commercials to prove they’re offering a great deal – they just need to be sure those deals actually reach target customers.

Online marketplaces like Amazon help dictate selling habits for large and small retail businesses around the world. It’s no surprise, then, that global adoption for Amazon’s answer to pay-per-click (PPC) advertising, Sponsored Products campaigns, grew by 100 percent in 2015 – amounting to $1.5 billion in sales. During the holiday season in particular, Sponsored Products pages garnered 200 percent more clicks than the previous year.

It’s clear that Sponsored Products can help businesses build brand identities, maximize profits and connect with new audiences. However, some Amazon sellers are under-utilizing the resource. Below are three ways every retailer can ensure Amazon Sponsored Products campaigns are pulling their weight in ROI.

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