Category Archives: Uncovered

Free eBay Selling Tools for Research, Listing and Reporting on Sales

Alex Knight walks us through the best FREE apps for eBay market research, listing new and used items, and analyzing your sales.

Last year we welcomed a miniature dachshund to the family. Unfortunately, she immediately started terrorizing the family’s garden gnome collection and they were forced to seek refuge in the shed.

When tidying the shed this spring, I rediscovered our collection of twenty gnomes (what can I say, we like gnomes!) We can no longer have them on display in the garden, so I have decided to sell them on eBay.

I would ideally like to use some eBay software to help me with the process. I think the gnomes would fetch a better price if I do my market research up front, and build attractive listings for all the other gnome-lovers out there. However I don’t intend to build a real business selling on eBay just yet, so I’m looking for free software that can optimize my selling.

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Selling to Amazon Through Vendor Central or Vendor Express: Pros and Cons

This post is by Kiri Masters, CEO and co-founder of Bobsled Marketing, a New York City-based digital marketing agency that helps brands grow their revenue on Amazon. Bobsled’s comprehensive launch and optimization process has been used for hundreds of products across Amazon’s North American and European markets.

With over 688,000 unique brands selling on Amazon, competition is rife. It can be difficult for sellers to find an edge through the third-party Seller Central program. The good news is that brands have the option of developing a wholesale relationship with Amazon through their Vendor programs.

Amazon’s wholesale Vendor programs have been getting a lot of attention recently. As a Vendor, your products are sold under the trusted Amazon brand. In addition, Amazon will buy and store your inventory, taking care of shipping, pricing, customer service and even returns.

While there is a lot of information and training available out there for brands who are selling on the Amazon marketplace, there is a severe lack of information for brands who are currently selling (or planning to sell) wholesale on the Vendor platform, using either Vendor Central or Vendor Express.

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So, You Got Funded on Kickstarter – Now What?

How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook

This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.

For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.

They hit their goal. Their idea can now become a reality. Life is good.

But the truth is, this is just the start.

Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.

Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.

Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.

Let’s begin with one of the most important steps to creating a product: market research.

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How to Fight Amazon Rights Infringement Claims

Best practices for Plans of Action and DMCA counter notices

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com, with Suzi Hixon, an Amazon FBA seller and attorney specializing in intellectual property law at The Private Label Lawyer.

Chris McCabe’s first post on this topic, False Infringement Claims are Rife on Amazon, was published on Web Retailer in January.

The incidence of rights infringement claims at Amazon spiked upward recently, as many parties have realized how easily this can be abused to remove unwanted sellers from a desired listing.

In fact, Amazon’s policy teams have moved much more aggressively to suspend sellers, instead of warning them and removing the ASIN in question from their listings.

The net result of these actions is to drive up the number of suspended account appeals. These appeals require Plans of Action to address not only how you’ll resolve the current dispute with the claimant, but also how you’ll avoid such rights infringement cases in the future.

That’s the bad news. The good news is that the increased friction around notice claims has resulted in new methods to prevent notice abuse. Amazon is now taking this subject very seriously and no abuse of Amazon’s systems or policies will be tolerated going forward.

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The Top 5 Amazon Seller Concerns Trending for 2017…

…and the top 5 things you need to know about each of them.

This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.

For those of us who have dealt with Amazon for a while, it was only a few years ago that selling through the ecommerce giant seemed like the wild wild west.

Anyone could start selling and making money. There weren’t many third-party software or service providers, and – most importantly – there weren’t so many rules, regulations and rapid-fire changes to watch out for.

Today it feels quite different. Amazon selling, FBA, retail arbitrage – they’ve all hit the mainstream now. And Amazon has got a lot more proactive in regulating their marketplace.

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