Category Archives: Uncovered

So, You Got Funded on Kickstarter – Now What?

How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook

This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.

For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.

They hit their goal. Their idea can now become a reality. Life is good.

But the truth is, this is just the start.

Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.

Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.

Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.

Let’s begin with one of the most important steps to creating a product: market research.

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How to Fight Amazon Rights Infringement Claims

Best practices for Plans of Action and DMCA counter notices

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com, with Suzi Hixon, an Amazon FBA seller and attorney specializing in intellectual property law at The Private Label Lawyer.

Chris McCabe’s first post on this topic, False Infringement Claims are Rife on Amazon, was published on Web Retailer in January.

The incidence of rights infringement claims at Amazon spiked upward recently, as many parties have realized how easily this can be abused to remove unwanted sellers from a desired listing.

In fact, Amazon’s policy teams have moved much more aggressively to suspend sellers, instead of warning them and removing the ASIN in question from their listings.

The net result of these actions is to drive up the number of suspended account appeals. These appeals require Plans of Action to address not only how you’ll resolve the current dispute with the claimant, but also how you’ll avoid such rights infringement cases in the future.

That’s the bad news. The good news is that the increased friction around notice claims has resulted in new methods to prevent notice abuse. Amazon is now taking this subject very seriously and no abuse of Amazon’s systems or policies will be tolerated going forward.

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The Top 5 Amazon Seller Concerns Trending for 2017…

…and the top 5 things you need to know about each of them.

This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.

For those of us who have dealt with Amazon for a while, it was only a few years ago that selling through the ecommerce giant seemed like the wild wild west.

Anyone could start selling and making money. There weren’t many third-party software or service providers, and – most importantly – there weren’t so many rules, regulations and rapid-fire changes to watch out for.

Today it feels quite different. Amazon selling, FBA, retail arbitrage – they’ve all hit the mainstream now. And Amazon has got a lot more proactive in regulating their marketplace.

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False Infringement Claims are Rife on Amazon

How unethical sellers abuse the system with bogus IP, trademark, copyright and patent reports

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com. For Amazon sellers, having their merchant account suspended means losing time and money trying to get back in business. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

UPDATE FEB 2017: A follow-up to this post, How to Fight Amazon Rights Infringement Claims, covers Amazon’s changing attitude to false claims, how to create a Plan of Action, and how to file a DMCA counterclaim.

As demonstrated in a recent CNBC article about Samsung sales, Amazon scarcely has any process in place to vet disputes over sales rights or to filter counterfeit claims from alleged rights owners.

In order to meet a minimum liability standard, Amazon only acts upon properly submitted and completed notice claims of infringement. They notify specified marketplace sellers which party reported them on what listing, and how to reach that would-be rights owner via email. The rest is up to you.

Unfortunately, now word is out that anyone could submit a form without any true vetting or verification process on the other side. Investigators merely check the form for completed content in all the right spaces. They don’t independently verify that any of the information is actually correct, or valid. The rights owner makes a legally-binding declaration in the form, and signs it. What if you can’t locate a party who submits a false form?

If anything there does not square with reality, then it’s up to you to chase them down.

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7 Ways Brands and Manufacturers are Failing Online Retailers

This post is by Trevor Ginn, the founder of VendLab, a retail consultancy which helps retailers and suppliers create, optimize and manage their product data. Trevor is also the founder of online retailer Hello Baby, which has been selling baby, toddler and nursery products worldwide since 2007.

Ecommerce has been around for over twenty years, but in many ways the manufacturers of products which are sold online are yet to adapt.

Online retailers have different requirements from bricks-and-mortar shops, yet the products and service they receive from their inventory suppliers (brands, manufacturers, distributors and so on) are generally still tailored to retail stores.

Here are seven ways suppliers fail online retailers, which I have seen time and time again. Be on the lookout for them!

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