Many of the demands of marketplace selling are technical and process-driven: rules, systems, and software automation. It’s geeky stuff.
Marketing, on the other hand, takes skills in creativity, salesmanship and psychology. It’s a different world.
Or so you may think.
There is a need for all that in marketing, but it’s not all about creativity and intuition. Like anything else, marketing skills can be learned. And a lot of online marketing is actually very technical.
So here’s a roundup of our past posts on marketing: eBay optimization, Amazon advertising, social media, PPC and more. Geek or not, I hope you find it useful!
Getting Seen on eBay: 18 Tips for Cracking Cassini
Carlo Silva looks at eBay’s search engine and Best Match ranking algorithm in detail. Read it here.
Boost Your eBay Store With Markdown Sales Promotions
How to create eBay sales easily and quickly. Why markdowns are beneficial to your eBay business, and various options and strategies. Read it here.
How We Got the Highest Conversion Rates on eBay
How to improve your eBay listings’ conversion rate, with case studies from three real sellers who optimized their listings and boosted sales. Read it here.
Amazon Sponsored Products
- The Seller’s Guide to Amazon Sponsored Products. Infographic with 5 key principles to get your products in front of more customers using the Amazon Sponsored Products advertising program.
- Amazon Sponsored Products: How to Increase Your ROI. Why should sellers pay for Amazon Sponsored Products? Here’s how it it works, with a real-life example and some practical advice on how to get the best ROI.
- 3 Ways to Maximize Your Amazon Sponsored Products Campaigns. Amazon’s Sponsored Products campaigns accounted for $1.5 billion in sales in 2015. Here’s how retailers can ensure their campaigns are pulling their weight.
9 Myths About Using Social Media for Business
Social networking is an integral part of business, but there’s a lot of hype out there about it. The top 9 myths about social media for business. Read it here.
John Lawson on Social Commerce
An interview with ecommerce expert John Lawson about social commerce – promoting your business through social networks like Facebook, Twitter and Pinterest. Read it here.
- Ask The Expert: Ecommerce Advertising. An Ask The Expert session on advertising your ecommerce business with David Jaeger, COO at InternetMarketing.net.
- AdWords Is Doing Its Job, Is Your Website? Travis Romine looks at why AdWords isn’t making you money like it should. Here’s why conversion, customer service, CLV and attribution are so important.
- Why This Holiday Season Is the Best Time to Learn PPC Advertising. In the holiday season conversion rates can double. That changes the rules for PPC and is a huge opportunity for store owners. Here’s how to take advantage.
24 Tips For Marketing Your Own Web Store
Twenty ecommerce sellers, consultants and suppliers give their top tips for getting started marketing your own web store. Read it here.
Q&A on Ecommerce Marketing: SEO, Email, Social
Marketing expert and author John W. Hayes answers questions on SEO, social media and email marketing. Read it here.
How Pawstruck Markets Across Multiple Channels
Kyle Goguen, founder of natural dog treats company Pawstruck, sells on his own website, Amazon and eBay and is passionate about all aspects of ecommerce. Read it here.
- What Delights Your Customers? Use the Kano Model to Find Out. The Kano Model can help businesses get a rigorous understanding of what customers want.
- Get ‘Em to Buy, Buy More, Buy Again: Six Weapons of Buyer Influence. How to leverage buyer psychology to convert buyers, increase average order value and get repeat orders.
I hope you’ve found this roundup useful. Good luck with all your marketing efforts!