You can now buy insurance to protect your business against Amazon bans. Will it really pay out if the worst happens?
Being suspended from Amazon is a seller’s worst nightmare. Sales stop and payments are frozen, sometimes for weeks or months, while you desperately make your case for reinstatement. Your expenses – loans, wages, rent and more – continue to mount up all the time you are suspended.
Account suspension is not a rare occurrence. In our survey last year it was the biggest concern for over 60% of Amazon sellers. Some sellers are banned because they fail to meet Amazon’s performance metrics, others are brought down by product quality issues, and others still are kicked off due to underhand tactics by their competitors.
A growing number of Amazon suspension consultants offer expert advice to help sellers get reinstated, but it’s still a nail-biting process. Success can take days or weeks, and there is no guarantee of getting the suspension lifted at all.
In March this year, Amazon suspension insurance was introduced to the market. The new insurance covers lost sales and expenses while you are suspended, addressing head-on the serious damage that suspension can cause.
Surprisingly, many sellers have remained on the fence about suspension insurance. Some think it’s just too good to be true – they can’t believe that anyone would insure them against the random whims of one of the world’s largest companies. Others doubt that the insurance will really pay out as promised.
So, we set out to demystify Amazon suspension insurance and explain the whole process, right from applying for a policy through to making a claim when you have been suspended.
Thank you to Nicole Geiger Welden and Matt Lovell of W.E.L.L. Insurance for their help with this article.
Refunds Manager can recover thousands of dollars of FBA reimbursements for mistakes that Amazon has missed
Amazon runs like clockwork, doesn’t it? It’s formidably well-organized, with industry-leading processes for everything they do. Their technology is second-to-none too. It has to be. This is a juggernaut with $136 billion in annual sales that still retains a reputation for the best customer service on the planet.
But Amazon do make mistakes. Every business does. And for a business of this size, handling more than two billion units through FBA in 2016, even a fantastically small error rate could still impact millions of orders.
For marketplace sellers with inventory stored and shipped using FBA, those errors hit them directly. Stock can be damaged or lost in the warehouse, fees can be overcharged, and reimbursements can be overlooked.
Amazon do pick up on many of their mistakes but some still fall through the cracks. If your order volume is high, those errors really add up. That’s where Refunds Manager comes in. Established in 2012, this company is completely focused on auditing FBA reports and detecting mistakes that Amazon have made, but not corrected.
Refunds Manager has over 3,000 users, ranging from small sellers who have got back thousands of dollars, to some of Amazon’s largest sellers with total reimbursements amounting to hundreds of thousands of dollars. Here’s how to find out if Amazon owes you money too.
The company behind free eBay title optimization tool Title Builder has analyzed one million eBay listings to find out which factors make the most difference to sales.
They looked at:
- Title length in words and characters
- The use of keywords in titles
- The use of acronyms like “NWT” (new with tags)
- Using item specifics as title keywords
- Using brand names in titles
Read on for the infographic or see Title Builder’s original post for the most in-depth information and examples.
A growing number of unethical Amazon sellers are abusing the system to take down their competitors. Here’s how they do it.
We all know that Amazon is a competitive marketplace. The battle can be intense and sellers are constantly on the lookout for ways to boost their listings. When it comes to the Buy Box, this is usually through price, maintaining good performance metrics and using FBA.
But some sellers will take things a step further and try to shoot down their competitors using a range of dirty tricks. Their aim is simple – to get a competing seller or listing suspended.
This underhand behavior is rife on Amazon, and a variety of different tricks are being deployed. These range from leaving negative reviews on competing products to switching genuine items with counterfeits, then making inauthentic item claims to Amazon.
Massive disruption is caused for the “victim” sellers, who lose money while their account is suspended. They are left frustrated, having to write a Plan of Action to reinstate their account – for problems that don’t actually exist.
To raise awareness of these anti-competitive practices, we’ve found five of the most prominent dirty tricks being pulled by Amazon sellers on their competitors.
Kadar Khan highlights some of the largest and most reputable wholesalers and directories on both sides of the Atlantic
This post is by Kadar Khan, an online entrepreneur and internet marketer offering specialist advice to eBay and Amazon sellers. His goal is to inspire new online sellers and help them establish successful ecommerce business. You can find Kadar at Smart Powerseller.
eBay and Amazon are wonderful platforms where you can successfully establish yourself as a business without any significant financial outlay. But the competition is fierce and one of the most daunting tasks for new sellers is sourcing the right product at the right price.
Finding genuine suppliers can be like finding a needle in a haystack. The internet is an amazing place, but it’s also a breeding ground for scams of every type imaginable and the wholesale industry is not an exception.
Newbie sellers are easy prey for glamorous websites with apparently cheap prices. Many of these suppliers are either complete scams or actually offer very little potential to make a profit. This does not mean, however, that there are no genuine wholesale suppliers. All you need is to do your homework properly to find the real gold you can build a business on.
In this post, I am going to list some of the best US and UK wholesale sources for genuine suppliers catering to the needs of eBay and Amazon sellers. I have used many of them in the past myself, and still use some of them now.