How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook
This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.
For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.
They hit their goal. Their idea can now become a reality. Life is good.
But the truth is, this is just the start.
Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.
Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.
Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.
Let’s begin with one of the most important steps to creating a product: market research.
Where to find them, what they contain, and how to use them in your business
This post is by Joshua Price, Managing Director at eCommerce Geek, a consultancy and service provider to online sellers.
As we settle into 2017, it certainly looks to be a year of change in every area. I’m personally very excited about the growth and changes we’ll be seeing this year in technology, customer behavior and marketing. As business owners we’re all conscious of our markets, target customers and geographies. Regardless of your size, it’s really important to stay up to date with all the changes happening in this space.
One of the most useful products of the technological revolution of the last 25 years has been the ability to handle, record and report on vast arrays of information. Customer data has been a crucial part of online marketing for a long while now. Cookies, for example, are abundant online, and if I collected real cookies at the speed I consume digital ones, I’d be as wide as I am tall (and I’m really tall).
So today we’re going to discuss data. Specifically, I’m going to draw attention to some of the most important inventory reports that Amazon provides: the Active Listings Report and the Cancelled Listings Report. These reports are core to some of the services my company provides and I cannot stress enough how important it is that you use them.
Best practices for Plans of Action and DMCA counter notices
This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com, with Suzi Hixon, an Amazon FBA seller and attorney specializing in intellectual property law at The Private Label Lawyer.
Chris McCabe’s first post on this topic, False Infringement Claims are Rife on Amazon, was published on Web Retailer in January.
The incidence of rights infringement claims at Amazon spiked upward recently, as many parties have realized how easily this can be abused to remove unwanted sellers from a desired listing.
In fact, Amazon’s policy teams have moved much more aggressively to suspend sellers, instead of warning them and removing the ASIN in question from their listings.
The net result of these actions is to drive up the number of suspended account appeals. These appeals require Plans of Action to address not only how you’ll resolve the current dispute with the claimant, but also how you’ll avoid such rights infringement cases in the future.
That’s the bad news. The good news is that the increased friction around notice claims has resulted in new methods to prevent notice abuse. Amazon is now taking this subject very seriously and no abuse of Amazon’s systems or policies will be tolerated going forward.
…and the top 5 things you need to know about each of them.
This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.
For those of us who have dealt with Amazon for a while, it was only a few years ago that selling through the ecommerce giant seemed like the wild wild west.
Anyone could start selling and making money. There weren’t many third-party software or service providers, and – most importantly – there weren’t so many rules, regulations and rapid-fire changes to watch out for.
Today it feels quite different. Amazon selling, FBA, retail arbitrage – they’ve all hit the mainstream now. And Amazon has got a lot more proactive in regulating their marketplace.
Amazon dominates and eBay is transforming, while major new contenders and niche marketplaces emerge.
This post is by Linda Chew, Marketing Director at Jazva, a leading provider of cloud-based ecommerce solutions for online merchants.
Multichannel selling is going strong and no retailer wants to be left behind. While multichannel selling offers unlimited possibilities, it also poses challenges for the online seller.
Retailers today can set up shop in so many places, but not all channels will be ideal for their business. Retailers must consider a range of factors, including marketplace policies, hosting fees, operational complications, and different buying behaviors, among others, when approaching marketplace expansion.
U.S. ecommerce currently accounts for 8.4% of total retail sales, and it is consistently trending upwards and outpacing the growth of physical store sales. But it still has plenty of room for expansion. Forrester predicts that ecommerce will reach $523 billion in sales by 2020 in the U.S.
Most of this growth will be driven by third-party sellers on online marketplaces, particularly Amazon and eBay, the two marketplaces that make up about 95% of marketplace sales in the U.S. In fact, 65% of online shoppers feel comfortable purchasing from merchants they never heard of before on these marketplaces.