How to Write Amazon Product Listings that Rank and Convert

Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions

This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.

As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.

Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

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Spotlight on Payability: The Quickest Way to Get Your Amazon Payouts

Amazon marketplace sellers can get their sales proceeds the next day using this innovative service

When businesses struggle, most of the time it isn’t due to low sales or inefficient management, it’s due to cash flow problems.

In fact, it’s when businesses are growing rapidly that they are most at risk: bills get bigger before sales do, and need to be paid before the cash starts rolling in. Stellar sales have actually been the downfall of many companies.

Amazon sellers are not immune to cash flow problems. Their sales proceeds are held for two weeks before being paid out, so stocks will dwindle and payment deadlines draw closer before they see a single cent. Businesses selling to Amazon as vendors have it worse, with typical payment terms of 30, 60 or 90 days after invoicing.

Payability is one business helping Amazon sellers and vendors tackle their cash flow problems. They take the age-old practice of “factoring” and offer it online to Amazon sellers at competitive rates. Here’s how it works and why you might want to use it.

Note: Payability is only available to Amazon sellers and vendors in the U.S.

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How Do I Ship Amazon FBA Orders Internationally?

Matthew Ferguson explains the differences between Amazon’s array of cross-border shipping services

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I sell video game accessories on Amazon and eBay in the UK. I use the Global Shipping Program for international orders through eBay, and it works really well. Is there anything similar for Amazon? I have my stock in Amazon FBA in the UK already, but there doesn’t seem to be a way to send it from there when people order from Amazon.com in the US. Am I missing something? What are my options for shipping international Amazon orders?

— Simon M., Nottingham, UK

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Should I Sell Used Auto Parts Internationally?

Matthew Ferguson explains what’s involved in selling salvage auto parts both domestically and cross-border

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I am working on opening my own salvage yard business. I’ve worked at an auto salvage yard for eight years, so I know the business.

Do you think I should start selling used auto parts internationally?

— Terrell K., MS

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Build a Reliable Income on Amazon with the Velocity Retail Formula

People who can avoid temptation stand to make a lot more money on Amazon. Adam Hudson explains why.

This post is an excerpt from the book Primed: Your Guide To Building An Amazing Business On Amazon. Primed is available from Amazon.com and Amazon.co.uk, and its author Adam Hudson was profiled by Web Retailer in October 2016.

I want to share with you a fascinating study done in 1970 that put a group of 5-year-old kids into an observation room where each was presented with one marshmallow on a plate. The children were told that they could either eat the marshmallow now, or they could wait 20 minutes and they would receive a whole bag of marshmallows. Of those tested, only a few waited the 20 minutes.

The researchers then tracked those children for the next 40 years, studying their professional and financial progress. Using no other metric other than their ability to wait 20 minutes for a bag of marshmallows when they were 5 years old, those that had waited the 20 minutes became far more successful financially.

Fascinating!

For most everyday people who will be starting an Amazon business with modest financial means but a desire for time-free income, the same principle of delayed gratification will need to apply.

Why?

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