The Moneyball Method for Amazon Product Sourcing

Baseball Player

This post is by Meghan Gleason, Amazon Account Specialist at Teikametrics. Teikametrics helps Amazon FBA sellers drive traffic to their listings and scale their business using data-driven software and consulting for inventory optimization, repricing, restocking, review management, ad optimization, and product scouting. This post was first published on the Teikametrics Blog as Advanced Product Sourcing for FBA Sellers.

The typical Amazon product lifecycle has become very short, which is a result of increased competition and transparency within ecommerce.

We’ve seen a lot of clients have successful product launches on Amazon, only to have their growth quickly stunted by new products within that category.

We often hear about products that were ranked #1 in a particular category 6 months ago, and now have dropped dramatically in the rankings. This is partially due to the extremely transparent marketplace that Amazon has created, making it easier for the competition to quickly catch on to newly sourced products.

What does this mean for sourcing?

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China’s Tmall Global: Everything You Need To Know

Tmall Homepage

This post is by Misha Maruma. Misha is an online content writer for Nanjing Marketing Group, a company helping Western businesses connect with Chinese consumers. This post was first published on the Nanjing Marketing Group blog as Everything You Need To Know About Tmall Global.

Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. But any Chinese shopper will tell you they have been using Alibaba’s ecommerce services for years.

Alibaba’s shopping platforms, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer), are frequented by Chinese consumers looking for ways to buy brands that may not be available to them in physical stores where they live.

In 2008, Taobao spun off Tmall as a platform solely dedicated to official brand stores, allowing brands to sell their goods throughout Mainland China. Tmall now has over 70,000 brands in 50,000 stores.

Then in February 2014 Tmall Global was set up. The aim with Tmall Global was to encourage big foreign brands to enter the Chinese ecommerce market. Here’s everything you need to know about selling on this major new marketplace.

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Sourcing Products from Liquidation Companies: The Essential Guide

Liquidation Products

This post is by Albert Palacci, CEO of Palacci Group. Albert has been in the wholesale and distribution business for the last 17 years, building a strong logistics network in the United States, South America and Europe. Albert’s businesses include liquidation stock wholesalers 888 Lots and Miami Lots, which provide online sellers with groundbreaking platforms for purchasing clearance products.

When people start out selling online, their biggest challenge is often which products to buy and where to buy them from.

There are a number of easily accessible products sources that many online sellers start with: flea markets, arbitrage, used books and so on. Liquidation or clearance stock is only a little harder to access – you just need a resale certificate – and there’s a lot of potential for profit.

But people need to do their research before they jump into the world of liquidation. A lot of sellers start completely blind and with very high expectations. They’ve seen prices up to 95% off retail, so think that they’re going to invest a thousand dollars and make a million. That’s just not the case.

So here’s everything you need to know before you start sourcing clearance products. I’ll explain how the liquidation business works, including all the industry jargon. Then I’ll cover the pitfalls you need to be aware of and give you my best tips on how to profit from liquidation stock.

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From eBay Seller to Racing Car Sponsor: Selby Acoustics’ Story

Selby Warehouse with Racing Car

Few eBay sellers do so well with their business that they go on to open a bricks and mortar store. But Shaun O’Brien of Selby Acoustics, based in Melbourne, Australia, has opened two.

Few eBay sellers advertise anywhere outside their eBay listings, but Shaun does. He has sponsored racing cars – both real and virtual.

And few eBay sellers start their own private brand. But yes, you’ve guessed it, Shaun has two. And one goes by the unappealing name of Ugly Cable.

I caught up with Shaun to find out how he grew such a successful online business, ask why he started his bricks and mortar stores, and learn more about his branding strategy.

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Selling on Jet.com: Your Questions Answered

Selling on Jet

This post is by Daniel Sperling-Horowitz, President and Co-founder of Zentail, a software system for multichannel retail. Zentail works closely with the founding team at Jet, and was a top 5 seller on Jet.com during the 6-month beta in 2015.

Something interesting in the world of online retail happened during the summer of 2014.

Mark Lore, co-founder and former CEO of Quidsi (which sold to Amazon for $540 million in 2010) announced that he had raised $55 million in funding, to launch an innovative shopping site called Jet.

Jet would make use of technological advancements and transparency to ultimately provide consumers with unprecedented savings. In September 2014, Lore raised another $25 million. By February 2015, $220 million had been raised – six months before Jet would publicly launch.

The marketplace landscape is evolving, and this new seller-friendly entrant is now emerging as a serious channel. If you rely on Amazon’s third-party marketplace for a disproportionate percent of your sales, chances are you’ve experienced many sleepless nights wondering if tomorrow is the day it all gets taken away. Diversifying by selling on additional sales channels is an effective way to reduce that risk.

So what is Jet.com and what does it mean for your business?

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