This post is by Gary Huang, an American based in Shanghai, China. Gary has been working in sourcing since 2008, and is the creator of 80/20 Sourcing which teaches online sellers and small business importers how to save time and make more money when sourcing from suppliers in China.
This post was originally published in two parts on 80/20 Sourcing: Hacking a Chinese trade fair as a buyer and How to attend a trade show like a pro.
Every year the seasons change and we enter spring and fall. Do you know what that means? Besides the changing weather, it’s trade show season!
Just as there’s “more than one way to skin a cat” there’s more than one way to find a Chinese supplier. Besides using sites such as Alibaba, did you know that trade shows can be a great way to:
- Quickly identify qualified suppliers (and weed out the bad ones).
- Meet them face-to-face to build trust.
- Get your hands on samples immediately.
- Find new products and trends.
Imagine all the time you save speaking with someone in person rather than emailing back forth every night to get a sample delivered to you.
So in this article I’ll explain how to find the right suppliers, ask the right questions, and get the right product at the right price when attending trade shows in China.
This post is by Chris Dunne, Marketing Executive at FeedbackExpress. FeedbackExpress is a powerful, cloud-based software solution that helps Amazon sellers automate and manage their feedback communication with buyers. The software is proven to help sellers get more positive seller feedback and product reviews as well as removing any negative and neutral feedback quickly and effectively.
You’re probably aware that Amazon recently updated its product review guidelines, meaning buyers who haven’t made purchases worth $5 cannot leave a review. The ecommerce giant is strongly focused on removing fake product reviews and has recently taken legal action against a number of websites selling non-genuine reviews and against sellers themselves.
Product reviews are getting all the attention of late, but what about seller feedback? The two are completely separate, but often confused. This post is all about seller feedback: what it is and why it’s so important, how to deal with negative feedback, and how to improve your feedback rating.
This post is by Tim Calpin, CMO of multichannel retail platform ChannelApe. Prior to this he worked in brand and content for eBay Partner Network. He also spent several years working in the entertainment world – with credits including South Park and the Bruce Willis indie “Assassination of a High School President”. Tim is a graduate of Syracuse University, an avid writer and a raconteur.
Do you know who Joseph Campbell is?
He’s the foremost authority on journey and myth. Renowned storytellers like Spielberg and Scorsese are all about him.
Campbell believed all truly great stories were, in fact, the same story. He coined something called The Hero’s Journey, a narrative structure that embodies characters ranging from Jesus Christ to Luke Skywalker (as Luke should prove decidedly less controversial, we’ll use him as our example here).
The hero’s journey produces a character with integrity, worth and direction. If a seller can emulate this journey, they’ll create a business with the same characteristics – one that will naturally draw demand and generate a strong brand.
This post is by Dan Burnham, Head of the Customer Success team at Volo. Dan has over 15 years of retail and ecommerce experience, and at Volo is focused on building a world-class customer experience and helping customers to grow. Volo provides technology and services to online multichannel sellers, and processes more than 40 million sales orders annually. This post was originally published on the Volo blog in four parts: Intro, Part 1, Part 2 and Part 3.
There’s one marketplace dominating large parts of global ecommerce right now – and that marketplace is Amazon. Within Amazon, there’s one area experiencing huge growth, and that area is Amazon Prime.
Amazon Prime Day on 12th July generated the kind of buzz other marketplaces can only dream about. Across the Volo platform we saw gross merchandise value increase 55% over the previous 30-day average, while Prime Day 2016 was 42% busier than the previous year, which was the very first Prime Day.
Sellers are scrambling to win the attention of the Amazon Prime customer and fighting to win the Amazon Buy Box. They’re qualifying for the Amazon Prime mark by using Fulfillment by Amazon (FBA) and sending their consignments to Amazon fulfillment centers across the world.
They’re also fulfilling Prime orders themselves, shipping from their own warehouse to the same high standards as Amazon. And they’re winning big time. What’s going on?
This post is by Ryan Miller, Vice President of Global eCommerce Strategy at Rakuten. Among other duties, Ryan helps merchants get set up on Rakuten’s global marketplaces, including Rakuten Ichiba in Japan. Rakuten has a share of 27% in Japan’s mature ecommerce market, and there is strong demand from consumers for foreign brands, making Rakuten Japan an attractive platform for cross-border selling.
With 44,000 sellers, 105 million members and sales of $17bn, Rakuten Japan is one of the largest ecommerce platforms in the world.
Rakuten’s Japanese ecommerce platform, called Rakuten Ichiba, began life in 1997. It’s an online marketplace which allows vendors to sell their goods in the way they want to. Rakuten Ichiba does not sell any products itself – it’s entirely a third-party marketplace.
Since 2005, Rakuten has been expanding internationally through acquisitions and joint ventures. It purchased Buy.com in the US (now Rakuten.com), Priceminister in France, and Ikeda in Brazil (now Rakuten Brazil) among several others. Rakuten was also an early investor in Pinterest and owns messaging app Viber, which has over 600 million users.
Even with Rakuten’s global expansion, and diversification into online media, the majority of its business still lies in Japanese ecommerce. It’s the market leader and presents a compelling proposition to brands and merchants from all around the world.