Brightpearl is a vendor of multichannel ecommerce software that has been growing steadily since it was founded in 2007. They now have more than 1,400 customers in 30 countries and handled more than $4 billion of gross merchandise value (GMV) in the last year.
I wanted to find out more about them, for three reasons. First, they have been very successful in both the UK and the US. That’s not common in this industry.
Second, a key strength of their system is its ability to manage the financial aspects of a business – it does accounting, in other words. Other multichannel systems do some of that too, but few make it the core of their software. You don’t even need a separate accounting package if you use Brightpearl.
And third, it’s not easy for a software company to maintain great customer support, particularly when their system sits right in the middle of business operations. Just a small technical glitch or communication delay can be enough to cause significant business problems, and earn a negative review. But Brightpearl has an excellent reputation in the Web Retailer directory.
So I caught up with James Scott, President of Brightpearl Inc. in the USA, to find out what makes this company so unique.
BREAKING NEWS: Today Brightpearl announced new funding of $11 million to accelerate the growth of their US business. That’s a fourth reason to find out more about them!
This post is by Catalin Zorzini, an online business enthusiast who manages the Ecommerce Platforms blog, where he offers advice to ecommerce entrepreneurs on choosing a webstore platform. To put his own advice into practice, he has launched his own online shop at matcha-tea.com.
Think about your primary sales platform.
Is it Amazon? Etsy? Do you complete most of your selling on eBay?
The world is going the way of the multi-vendor marketplace, and as many of you have realized, there are a lot of sales to be made through online marketplaces.
That said, many businesses place a sole focus on selling through marketplaces, leaving one huge diversification option out. It’s the online store, a place where you can customize your website and build your brand so you’re not at the mercy of marketplace policies and performance metrics.
A few months back Web Retailer and Feedvisor surveyed over 1,500 Amazon sellers about their businesses.
We asked about their sales volume, profit margin, business model (including use of FBA and private labelling), their concerns about selling on Amazon, how they source and promote products, and the software they use.
It was a comprehensive study of businesses selling on the Amazon Marketplace. The scope was global, and the participants ranged from ordinary people selling part-time from their homes, to enterprise-level businesses generating tens of millions in Amazon sales each year.
Today we are publishing the results. Our analysis is below and you can get even more insights in Feedvisor’s report.
This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the U.S. on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.
You’ve been playing the AdWords game for years now and most of you have been losing.
Today I’m finally going to address the underlying causes why AdWords isn’t making you money like it should.
This article contains information that continues to make my clients millions of dollars’ year over year. It applies to any paid traffic source including affiliate sources and remarketing.
There are dozens of key factors related to why AdWords isn’t performing the way you dreamed. Here, I present the tools to change that.
This time last year our panel of experts made 39 predictions for ecommerce in 2015. The main themes were marketplaces, delivery, cross-border trade, mobile, marketing, social media, payments and bricks-and-mortar retail.
This year we got in touch with even more experts, and asked them what they think will be the big trends for ecommerce in 2016. Some of the same themes came up again: marketing, marketplaces, mobile, delivery and social media.
But a number of new topics have got the experts’ attention this time around:
- Small business trends
- Innovations in technology
- Selling to China
- Amazon marketplace
- Private labeling
So here it is: our Expert Voices Ecommerce Predictions for 2016.