Selling Jewelry Online: eBay, Amazon, Etsy and Beyond

Selling Jewelry Online

This post is by Igor Nusinovich, the CEO and co-founder of Valigara. Valigara provides a multi-channel marketing platform for selling jewelry, diamonds and gemstones online. Valigara also provides ecommerce outsourcing services to jewelry retailers, managing all their online marketing, sales and customer service.

Now is an exciting time for jewelry sellers. Global sales are expected to grow by 5% to 6% each year, reaching a projected $250 billion by 2020. Consumer demand fell during the last recession, but it has since recovered and is now stronger than ever.

Demand has increased, but so has the level of competition. The wide variety of businesses who sell jewelry – including designers, retailers and manufacturers – now have to cast their net wider to find a receptive market and generate healthy sales.

In this guide I will take a broad look at the world of selling jewelry online. I’ll provide a primer on the main categories of jewelry that are sold, then look at the businesses that sell them and the latest buying trends.

I’ll cover the challenges faced when selling jewelry online, and the most important sales channels including Amazon, eBay, “alternative” online marketplaces, and independent webstores.

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Hard Lessons Learned on My Sourcing Trip to China and the Canton Fair

Sourcing Trip to China

This post is by Danny McMillan, a London-based Amazon Seller who sells in Europe and the US. Danny has previously worked in the music industry and with tech start-ups. He is now a public speaker and regularly co-presents at the UK’s largest Meetup group for Amazon sellers on subjects including PPC and conversion optimization.

The Canton Fair is a great place to choose for your first product sourcing mission. But to get the most out of the experience, you have to properly prepare for your visit. That can take a lot time when you are learning everything from scratch. I hope that this article will slash your prep time and save you some of the pain my business partner and I went through on our first visit.

During my first Canton Fair, I actually over-planned and as a result, most of my plans did not pan out as expected. However, it was still an amazing experience and we learned some valuable lessons along the way.

Here are just a few of the things I wish I had been told pre-Canton. I’ve also included some great tips from six Amazon experts I met along the way: Will Tjernlund, Michael Michelini, Chris Davey, Manuel Becvar, Ashley Thompson, Ashish Monga and Greg Mercer.

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The Top 10 Headaches When Selling on eBay at Scale

Headaches Selling on eBay at Scale

This post is by Jonathan Pollard, CEO of eBay integration software company Codisto. Their products include Xpress Lister, a free eBay listing creation tool for spreadsheets, and Marketplace Connect, which provides full eBay catalog synchronization for Magento and WooCommerce.

eBay sellers generated $80 billion of revenue last year, from 17 million buyers who show up on the marketplace every month. For sellers, eBay is an incredible opportunity too good to miss.

But tackling eBay selling at scale can be a real challenge. Strategies and tools are needed to overcome the scaling difficulties. These will set yourself apart from competitors and allow you to make the most of the lucrative eBay marketplace. Let’s take a look at what’s involved.

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QC or not QC? All About Pre-Shipment Inspections for Your Product Imports

Pre-Shipment Inspections

This post is by Gary Huang, an American based in Shanghai, China. Gary has been working in sourcing since 2008, and is the creator of 80/20 Sourcing which teaches online sellers and small business importers how to save time and make more money when sourcing from suppliers in China.

Recently I listened to an interesting podcast from Scott Voelker aka The Amazing Seller. He shared a story about a quality problem with one of his Amazon products which led to a listing suspension.

The problem was with a bundled product. Apparently some of the products had missing pieces and customers were returning them. Amazon noticed the unusually high return rate so they suspended his listing!

This meant all his sales stopped on this listing. Scott was smart to take action and file for a removal order to take back the defective inventory. Obviously he wasn’t going to ship them back to China (too expensive and time consuming) so he decided to fix them himself. Meanwhile he switched the listing from FBA to merchant-fulfilled to start selling the product again.

But in the process he lost a ton of sales from the time the listing was down to when he fixed the problem and shipped them back to Amazon. And he had to spend his own time and hard-earned money to fix the problem. What can we learn from this? What could Scott have done to prevent this nightmare?

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How to Protect Your Amazon Listings Using Brand Registry and FFP

Protect Your Amazon Listings

This post is by Tina Marie Bueno, Marketing Director for iLoveToReview. Tina has an MBA in International Business plus over 20 years of content marketing experience both in the US and overseas. This post was originally published in two parts on the iLoveToReview blog: Brand Registry & Hijacking: How to Protect Your Amazon Business and Protect Your Amazon Business: Frustration-Free Packaging.

You take your first few sips of freshly brewed coffee as you sit in front of the computer to review your Amazon performance from the day before.  You look at your daily sales on one product… up 15%.

You look at the next product and instead of your smile getting bigger, your mouth drops open and a sinking feeling prevails as you notice that you’ve lost the Buy Box and your sales have bottomed out.  You immediately realize your listing has been hijacked!

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