AdWords Is Doing Its Job, Is Your Website?

Adwords Is Doing Its Job, Is Your Website?

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the U.S. on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.

You’ve been playing the AdWords game for years now and most of you have been losing.

Today I’m finally going to address the underlying causes why AdWords isn’t making you money like it should.

This article contains information that continues to make my clients millions of dollars’ year over year. It applies to any paid traffic source including affiliate sources and remarketing.

There are dozens of key factors related to why AdWords isn’t performing the way you dreamed. Here, I present the tools to change that.

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50 Predictions for Ecommerce in 2016

Ecommerce Predictions 2016

This time last year our panel of experts made 39 predictions for ecommerce in 2015. The main themes were marketplaces, delivery, cross-border trade, mobile, marketing, social media, payments and bricks-and-mortar retail.

This year we got in touch with even more experts, and asked them what they think will be the big trends for ecommerce in 2016. Some of the same themes came up again: marketing, marketplaces, mobile, delivery and social media.

But a number of new topics have got the experts’ attention this time around:

  • Small business trends
  • Innovations in technology
  • Selling to China
  • Amazon marketplace
  • Private labeling

So here it is: our Expert Voices Ecommerce Predictions for 2016.

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Tools for Online Arbitrage: Sourcing, Research and Profit Calculation

Tools for Online Arbitrage

Online arbitrage sounds like the perfect work-from-home business: If you have a computer, an internet connection, and a few hours to spare each week then you’re all set.

So what do you have to do to? It’s pretty simple: you buy products from ordinary online stores, then sell them for a profit on the Amazon marketplace.

But making money as an online arbitrage seller is not as easy as it sounds.

It’s not easy to find products to buy for less than the price on Amazon – much less, if you want to make a respectable profit. The price difference has to cover all of Amazon’s fees and any other expenses you have.

It’s also not easy getting a grip on Amazon’s constant and unpredictable price changes. A deal might look great at the moment you find it, only for Amazon’s price to fall off a cliff a few hours later and force you into a loss.

Then there’s the fees. Sure, Amazon tells you how their fees work upfront, but they’re detailed and complex. It’s easy to make a mistake and calculate your profit wrongly.

So in this post I’ll explain what online arbitrage is really like, and how you can use online tools to help with all of the main challenges: sourcing, price research, and fee calculation.

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Options for Handling International Returns

International Returns Options

When people think about selling internationally they often imagine sales being one-way traffic to happy customers. Few think up front about the challenges of international returns.

A proportion of your orders will always be rejected, for a variety of reasons. Customers have high expectations the world over, and just because you may be thousands of miles away from the consumer, they won’t forgive you for poor service.

If you sell on your own web store, maintaining customer satisfaction when handling international returns can be a logistical headache. If you sell through online marketplaces like Amazon or eBay, it’s even more serious. Just a few poorly managed returns could result in bad feedback and complaints, and have serious consequences for the future of your business.

But what brought international returns into sharp focus for a lot of sellers were Amazon’s new rules covering international returns that came into effect in March 2015. The key point is that Amazon sellers now need to provide international customers with a local returns address, or provide free return shipping.

Driven partly by Amazon’s policy change, a number of new and innovative options for international returns have sprung up this year. In this article I’ll outline what your options are, the pros and cons, and what they’ll cost you.

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Amazon Seller Fulfilled Prime: A Cuckoo in the Nest?

A Cuckoo in the Nest

This post is by James Thomson, Partner of Buybox Experts, a consultancy supporting brands selling on Amazon and other marketplaces. James is also president of PROSPER Show, a continuing education conference focused on developing training and best-practice materials for early-stage online sellers.

With Amazon’s recent announcement that it is recruiting sellers into the Seller Fulfilled Prime program, much of the discussion has been around how much simpler this may make the lives of Amazon sellers.

Yet, the key implications are likely far more extensive than that. I’d like to take a few moments and outline those issues here so as to spark discussion among sellers, investors and solution providers.

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