M2E Pro Interview: Multichannel, Magento and Community

M2E Pro Magento Multichannel Community

Since 2009, M2E Pro has been connecting Magento, the world’s most popular ecommerce platform, with the world’s most popular marketplaces – eBay and Amazon.

It is a hugely popular system.

M2E Pro has been downloaded over 80,000 times from Magento’s app store, and in 2015 it handled nearly 57 million orders with a total value over $2.3 billion. Over 31,000 unique eBay accounts are connected to the system, along with more than 9,000 unique Amazon accounts.

Its massive user base makes M2E Pro one of the most popular marketplace management systems out there.

But that’s not all. There are three more factors that make M2E Pro even more remarkable:

  • M2E Pro was completely free until late last year, when it stopped being funded by eBay.
  • The company has a very strong community-driven philosophy. They don’t see M2E Pro as a piece of software you just buy and use, it’s a cause that every user should support and believe in.
  • M2E Pro isn’t standalone software or cloud-based. It’s part of the Magento ecosystem, and is designed to do a very specific job alongside Magento and other apps. It can’t do anything on its own.

I spoke to M2E Pro co-founder Alex Podopryhora about this unusual company’s history, philosophy and future plans.

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Selling Auto Parts Online: eBay, Amazon and Beyond

Selling Auto Parts Online

This post is by Adrian Klingel, founder of myFitment, a provider of auto parts fitment management software for eBay and Amazon sellers. Adrian has been in the aftermarket parts industry for 18 years, both as an independent consultant to a national auto parts retailer and as founder of Illumaware LLC, a supplier of automotive aftermarket technology solutions to large retailers and resellers.

This post covers auto parts fitment standards in North America. Other standards exist worldwide.

The auto parts aftermarket is huge, with estimated US sales of $142 billion in 2015. But it’s still adapting to online retail.

That’s a big opportunity, as consumers are looking to buy all kinds of replacement parts and performance accessories online, from fuses and filters to tires and even engines.

In this article I’ll talk about who sells auto parts online, what they sell and where they sell it. I’ll also cover who buys the parts, and what they are looking for from sellers. I’ll talk about the challenges of selling parts including the all-important fitment data.

Finally, I’ll cover some of the up-and-coming sales channels that sellers should be aware of.

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How to Find Chinese Suppliers Beyond Alibaba

Beyond Alibaba

This post is by Gary Huang, an American based in Shanghai, China. Gary has been working in sourcing since 2008, and is the creator of 80/20 Sourcing which teaches online sellers and small business importers how to save time and make more money when sourcing from suppliers in China.

This post was originally published in three parts on 80/20 Sourcing: Yellow PagesOnline Sourcing for Small Volume Orders, and Online, Offline, and Thinking Outside the Box.

Think of Alibaba as the “Yellow Pages”

When you think of sourcing from China what’s the first thing that comes to mind? Hopping on a plane and flying to Guangzhou to find a factory? No, you go on Alibaba!

But can you really find the right supplier for you on Alibaba without getting scammed? Or getting the wrong product? Or deliveries getting delayed? Or getting shipped a container full of dirt? You’ve heard the horror stories.

If you learn nothing else from this article, here’s the takeaway – Alibaba is an online directory just like the yellow pages. In other words, it’s a listing of suppliers and you shouldn’t trust Alibaba to vet them for you.

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The Amazon Sourcing Strategy That Really Works

Amazon Sourcing Strategy

This post is by Andrew Tjernlund, Founder of Vigilante Products and AMZ Help – an “Ask the Experts” service for Amazon sellers. Andrew has been selling online for ten years, and made $10M of sales in 2015. His brother Will was interviewed here in 2015.

The private labeling hype machine has been running hot for a couple of years now.

Just find a product that’s already selling well on Amazon. Then source a generic version from China. Slap a logo on it, and sell it using Amazon FBA. Boom! Riches are yours. Now just rinse and repeat.

But there’s something rotten in this private labeling utopia. Hordes of new sellers seeking their fortunes have descended, and they aren’t getting the easy success all the training courses promised them. Why not?

Well, finding a “perfect product” that will sell like hot cakes is hard. Really hard. Driven by all those online courses and schemes, competition from other sellers has become fierce. On the other side of the equation, buyers are starting to cry foul. Even these fly-by-night “brand names” bring certain expectations of quality and support, and many of them are just not living up to it.

So here’s the Amazon product sourcing strategy that I use. It doesn’t depend on importing, you don’t need to find perfect products, and I’ve made it hard to compete against. For me, it’s been hugely successful.

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9 Myths About Using Social Media for Business

Social Media Mythbuster

This post is by Lanae Paaverud, founder and CEO of Social Networking Nanny. Lanae began selling on eBay in 2000, and opened her own online retail website, Old World Limited, in 2007. An early adopter of Facebook and Twitter to promote her business, Lanae’s success with social media was quickly recognized by her peers. In 2009 this led to the founding of Social Networking Nanny, a social media services firm helping small businesses get social on Facebook, Twitter, Pinterest, LinkedIn and more.

As an online retailer with 16 years of experience, I quickly learned that social networking is an integral part of business. You can advertise your products, and promote your latest offers, but also put a face to your store – a crucial human aspect that helps people engage with your business and feel comfortable buying from you.

With Social Networking Nanny, I spend a lot of time talking to other business owners about using social media. But there’s a lot of hype and “hot air” out there about marketing through social networks, and it’s easy to get the wrong idea about using social media in your business.

So here are my top nine myths about social media for business. I’ll explain why people believe them and the reality behind the myths, and – most importantly – how you can really make the most of your social presence. I’d love to hear your questions and feedback in the comments at the end!

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