Exploit Your Ecommerce Data to Unlock New Business Growth

Exploit Your Data

This post is by Matthew Ferguson, Customer Success Manager at Volo, a provider of technology and services to some of the world’s largest marketplace sellers. Matthew worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London.

A little while back we were working with a big retail chain, and they were thinking about pulling the plug on Amazon and eBay. They were putting more and more work into it, and their listing count had grown but sales were down. They were frustrated and ready to completely write off selling through marketplaces.

But they hadn’t dug into their data. When we ran some quick comparisons, we found that none of their key products had been restocked. Their best sellers across several brands hadn’t been reordered over a two-year stretch. Then we saw that their product prices were getting lower but their shipping rates were up. Overall they were less competitive than they had been two years before.

How on earth did they miss such simple things? Well, when you have a large sales volume and/or a team of people working in the business, you don’t “just know” that kind of information. You have to go looking for it. But when you do routinely examine your data, those things are really easy to spot.

But using data isn’t just a matter of regularly comparing sales figures, it goes much further than that. To put it frankly, data is make or break for ecommerce businesses. It can uncover problems, optimize current sales and guide you down new paths. That’s when you really start unlocking its power.

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The World’s Top eBay Sellers

UPDATED: This post has been updated in July 2016 with the latest eBay data. This year we’ve changed the feedback period used in the ranking to 12 months, to even out seasonal differences and to match The World’s Top Amazon Marketplace Sellers list.

For this post I’ve pulled together a big list – a very big list – of the top 1,000 eBay sellers worldwide. If you want to get straight to the data, here’s a jump down to the full list. An extract of the top ten is right here.

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Seller Stories Roundup: Many Ways to Multichannel Success!

Seller Stories Roundup

Over the past two years we’ve profiled successful marketplace sellers from the United States, UK, Germany and Australia.

We don’t like to put forward a specific business model or sales channel as “the best”, so we’ve covered them all: wholesale, retail arbitrage, liquidation, private labeling, used items, Amazon, eBay, online stores and more.

So this post is a roundup of all our Seller Stories to date. It shows there are many ways to sell online, and no right way or wrong way to do well in this business. There are many ways that can work.

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Are eBay Buyers 10x More Demanding Than Amazon Buyers?

eBay Buyers More Demanding

This post was originally published on LinkedIn as Why Are eBay Buyers 10x More Demanding Than Amazon Buyers?

A lot of businesses sell on both eBay and Amazon.

Many of them – from part-time traders up to multi-million dollar companies – have told me that eBay sales take a lot more of their time and energy than Amazon sales.

I’ve heard enough sellers say the same thing to be convinced that there’s some truth in it. But what I had never seen, until recently, were any hard numbers backing it up.

But then Web Retailer member Bigian13 posted some statistics in our forum, from his sales in January this year. His numbers don’t just back it up, they put a shocking perspective on it.

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Complying with EU Product and Labeling Regulations: A Complete Guide

EU Product Regulations

This post is by Fredrik Gronkvist, an experienced product developer based in Shanghai. Since 2011, he has helped hundreds of companies in the EU, US and Asia manage manufacturing in China. Fredrik is also the co-founder of Chinaimportal.com, a leading online knowledge base for all topics related to importing products from Asia.

Product regulations are harmonized in the European Union, so you don’t need to keep track of different regulations in each member state. That being said, navigating the regulatory landscape in the EU can still be incredibly complex and time-consuming.

In this article, I will give you a broad introduction to product regulations in the European Union. Keep reading, and learn about electronic safety standards, chemical regulations, documentation requirements and the rules for laboratory testing.

You will also find out what might happen if you fail to ensure compliance.

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