From eBay Seller to Racing Car Sponsor: Selby Acoustics’ Story

Selby Warehouse with Racing Car

Few eBay sellers do so well with their business that they go on to open a bricks and mortar store. But Shaun O’Brien of Selby Acoustics, based in Melbourne, Australia, has opened two.

Few eBay sellers advertise anywhere outside their eBay listings, but Shaun does. He has sponsored racing cars – both real and virtual.

And few eBay sellers start their own private brand. But yes, you’ve guessed it, Shaun has two. And one goes by the unappealing name of Ugly Cable.

I caught up with Shaun to find out how he grew such a successful online business, ask why he started his bricks and mortar stores, and learn more about his branding strategy.

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Selling on Jet.com: Your Questions Answered

Selling on Jet

This post is by Daniel Sperling-Horowitz, President and Co-founder of Zentail, a software system for multichannel retail. Zentail works closely with the founding team at Jet, and was a top 5 seller on Jet.com during the 6-month beta in 2015.

Something interesting in the world of online retail happened during the summer of 2014.

Mark Lore, co-founder and former CEO of Quidsi (which sold to Amazon for $540 million in 2010) announced that he had raised $55 million in funding, to launch an innovative shopping site called Jet.

Jet would make use of technological advancements and transparency to ultimately provide consumers with unprecedented savings. In September 2014, Lore raised another $25 million. By February 2015, $220 million had been raised – six months before Jet would publicly launch.

The marketplace landscape is evolving, and this new seller-friendly entrant is now emerging as a serious channel. If you rely on Amazon’s third-party marketplace for a disproportionate percent of your sales, chances are you’ve experienced many sleepless nights wondering if tomorrow is the day it all gets taken away. Diversifying by selling on additional sales channels is an effective way to reduce that risk.

So what is Jet.com and what does it mean for your business?

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Amazon Suspension Plan of Action (POA): Do’s and Don’ts

Amazon Suspension Plan of Action

This post is by Chris McCabe. After several years evaluating seller account performance for Amazon’s merchant assessment teams, Chris left Amazon to apply those skills as a merchant account liaison. If sellers need help communicating with Amazon or navigating its occasionally opaque processes, he intercedes and facilitates solutions. This post was originally published as Amazon Plan of Action (POA): What to Include to Get Your Account Back.

If you are suspended from Amazon, you will need to provide concrete steps addressing what went wrong with your seller account in order to be allowed back – known as a Plan of Action or POA. You only have so much space to make your case. As it is, investigators will go through several emails like yours every day.

Under normal circumstances, it’s great to tell Amazon how much you love selling there because it sounds positive and upbeat. Unfortunately, you have no added chance of getting reinstated simply because you find Jeff Bezos irresistible.

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The World’s Top Amazon Marketplace Sellers

Worlds Top Amazon Sellers 2016
Photo: Used by kind permission of S. Pines. All rights reserved.

UPDATE: All data has been updated on 20th April 2016.

Here’s the second edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the eleven Amazon marketplaces, and additional data on cross-border trade in Europe.

We also publish a list of the world’s top eBay sellers. Amazon is a very different beast to eBay, and there are a few special caveats to be aware of. I’ll mention the most important ones along the way, and spell them all out in detail at the end.

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