New Dog, New Tricks: How Pawstruck Markets Across Multiple Channels

Pawstruck Interview

Many of the multi-channel sellers I talk to are focused on the operations of their business.

They spend most of their time working on the processes that enable their business to run effectively: managing inventory, shipping orders, and handling customer service.

But when I spoke to Kyle Goguen, the founder of natural dog treats company Pawstruck, a different theme kept repeating itself. Kyle understands the importance of efficiency, but his enthusiasm really shines through when the conversation moves to another topic: marketing. I believe it’s Kyle’s enthusiasm for marketing that explains how this young business – less than two years old – has become successful so quickly.

Whether the topic is branding, email marketing, product reviews, social media or even packaging, Kyle has something to say. We also talk about Amazon Lightning Deals: Kyle reveals how his deals performed over Thanksgiving, and gives advice for other sellers on making the most of Lightning Deals.

Continue reading

How Do You Beat Bad Buyers on Amazon and eBay?

How Do You Beat Bad Buyers on Amazon and eBay?

Almost every experienced online marketplace seller will have a story of how some smart – or not so smart – bad buyers have attempted to trick money or goods out of them.

These customers might claim that their goods didn’t arrive on time, or wear clothes to a party before returning them as ‘not as described’. At the other end of the spectrum, buyers have returned parcels packed with garbage instead of the item originally sent, or submitted completely false ‘item not received’ claims.

Some of the reasons for returning an item can be downright funny. In a Web Retailer forum thread about outlandish reasons given for returns, member Easiliving said, “We once had a customer return an eye patch because their kids thought they were being invaded by pirates!”

But bad buyers are not often a source of amusement. A significant number of buyers are tempted into scamming the system, often believing it to be a ‘victimless crime’. But it isn’t victimless if you’re losing money and having your reputation damaged in the eyes of the marketplace.

In this post, I’ll look at some common examples of buyer fraud, talk about steps you can to take to help prevent it, and explain how you can increase the likelihood of cases being resolved in your favour by eBay or Amazon.

Continue reading

How To Handle Rapid Growth in Your Ecommerce Business

How To Handle Sudden Growth in Your Business.doc

This post is by Paul Watson, CEO of Volo Commerce. Paul is driving the development of Volo’s global community of online multichannel sellers and is passionate about enabling growth for online businesses across diverse sectors.

The pains of growth are often some of the most frustrating periods in the history of a business, especially those based online.

Operating at scale with streamlined processes that keep costs low and customer satisfaction high is the long-term objective. However, along the way, the opportunities to ease the pains of existing operations will often yield short-term returns as well.

It is worth remembering that rapid growth is almost inevitable within ecommerce – it is the fastest growing retail market in the world. According to the Centre for Retail Research, the US market is expected to grow by 14% in 2015 to $350 billion, and in Europe ecommerce is set to expand even more – by 18.4% to over $250 billion.

Consequently the question is often not if your online business will grow, but how you will handle that growth. Many challenges will arise as the business develops and scales – some of which can, when unchecked, threaten the very future of the business itself.

Continue reading

Working With Chinese Suppliers: Myths and Facts

Working With Chinese Suppliers

This post is by Mark Houng, a product sourcing expert based in Taipei, Taiwan. Mark has spent the last 24 years helping small and large businesses successfully import products from China. You can find him at www.markhoung.com

China has dominated the world of manufacturing for some time now. With marketplaces such as Alibaba going from strength to strength, sourcing and importing from China has become accessible to businesses of every size – right down to micro-businesses selling on Amazon and eBay from their garages.

Many businesses have products manufactured in China successfully, but they often make a lot of mistakes along the way. For every successful project, it seems like there are a lot more failures.

With four generations of my family in this business, I’ve been hearing those horror stories since I was a kid. Today, it seems like a lot of problems are down to how businesses work with their Chinese suppliers. They often don’t know who is responsible for what, they don’t understand their supplier’s position, and they don’t know the product well enough to communicate exactly what they want.

So here’s my top eleven (yes, eleven!) myths about working with Chinese suppliers. I’ll let you know the reality behind the myths, and give you my best tips on how to get it right. If you have any questions, just drop them in the comments box at the end.

Continue reading

Why This Holiday Season Is the Best Time to Learn PPC Advertising

Holiday PPC

This post is by David Jaeger, CEO of Global SEM Partners, an ecommerce PPC agency and training company, specializing in delivering results for clients in 45 days or less. David has a passion for empowering both small and large ecommerce businesses, and has helped over 200 companies drive sales from the internet using paid media.

Many eBay and Amazon sellers have invested time and money into their own website, but have never really succeeded in getting sales off the ground.

PPC advertising is a fantastic way to build sales on your own site, but it’s hard to get on the right track. Really hard. You may have tried PPC before, but found it nothing more than a way to burn good money fast.

But the holiday season is different. For some businesses, up to 80% of sales come through during the holidays. More importantly, conversion rates are higher – for many of our clients there’s a point in the season that conversion rates double! Buyers shorten their research process, and just start buying the gifts they need as quickly and simply as they can.

That’s a huge opportunity for you, the store owner. You can start PPC advertising this holiday season and enjoy higher volumes and conversion rates, with a much smaller investment than you would normally need. This is truly the best time of year to learn PPC and get a real return on your money.

And, like the holidays, this opportunity comes but once a year.

Continue reading