Chris McCabe interviews former Amazon seller account manager Jesur Habek, giving us a rare look into the tensions between Amazon teams
This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com.
If you asked Amazon sellers what they fear the most, it would be having their account suspended. This is a rational fear, as suspensions are common and can come completely without warning – like a bolt from the blue.
We usually hear about suspensions from the seller’s point of view, but that only gives us a small part of the picture, based on the notoriously thin detail provided by Amazon. What do suspensions look like to an Amazon insider, with access to the teams who are actually responsible?
I worked for years on Amazon performance and policy enforcement teams, and this past month I spoke at length with fellow former Amazonian Jesur Habek. Jesur is a former Strategic Account Manager (SAM) in the consumables category at Amazon. The job of a Strategic Account Manager is to support sellers and help them grow their sales. Their interests are completely aligned to the sellers they work with, so they often need to take the position of an internal advocate for sellers’ interests at Amazon, and speak on their behalf to other teams.
Jesur told me about the the major pain points in his interactions with Seller Performance and Product Quality, and offered some advice to sellers on submitting their Plan of Action (POA) – the central document required when sellers appeal to Amazon for reinstatement.
I began the interview by asking Jesur about his experience defending sellers who have been wrongly suspended.
Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging
Have a question for us? Send it to email@example.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.
[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.
[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?
— Tracy, Minneapolis, MN
Andy Geldman explains how to set competitive prices while minimizing effort and maximizing profit.
This posted was originally published in January 2014 and updated in June 2017.
For sellers who only have a few product lines in an uncompetitive niche, monitoring the pricing of competitors is easy – they can simply update their prices manually. This is a great position to be in, but it is not the reality for most sellers. The majority need many SKUs to be successful and often face stiff competition. These sellers need to automate repricing in order to survive.
Despite this, a number of sellers are concerned about using marketplace repricing software as they see automatic repricing as a “race to the bottom”. This is a logical argument, but not necessarily correct as repricing is about more than simply having the lowest price.
So in this post, I will demystify repricing software: what it is, how it works, the differences between repricing on eBay and Amazon and, ultimately, how to choose the right tool for you.
Alex Knight picks out alternative listing tools for eBay sellers still relying on eBay’s much-loved but now obsolete Turbo Lister
This month marks the end of an era, as eBay retires its listing tool, Turbo Lister, after almost two decades of service.
Turbo Lister always splits opinion, as some eBay sellers opted for a third-party listing tool long ago. For many others though, Turbo Lister’s ability to create listings offline and upload them in bulk to eBay, for free, made it their listing tool of choice.
It is these sellers who are now left with a tough decision. On one hand there is eBay’s “improved” Seller Hub, which does feature a listing tool. But, it is not a desktop application like Turbo Lister and doesn’t have either the option to work offline, or the capacity to store finished listings.
This is driving many sellers to third-party listing tools. But, with several tools claiming to be the premier Turbo Lister replacement, it can be hard to decipher which is right for you. Maybe you’ve tried several already, but haven’t found one you like, or are yet to find one with all the features you need.
To help, we’ve taken five listing tools that sellers could use to replace Turbo Lister: SixBit, Xpress Lister, Wonder Lister, Ad-Lister and CrazyLister. I’ve reviewed their key features, and identified which type of sellers they are most suited to.
Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions
This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.
As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.
Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.