Almost every experienced online marketplace seller will have a story of how some smart – or not so smart – bad buyers have attempted to trick money or goods out of them.
These customers might claim that their goods didn’t arrive on time, or wear clothes to a party before returning them as ‘not as described’. At the other end of the spectrum, buyers have returned parcels packed with garbage instead of the item originally sent, or submitted completely false ‘item not received’ claims.
Some of the reasons for returning an item can be downright funny. In a Web Retailer forum thread about outlandish reasons given for returns, member Easiliving said, “We once had a customer return an eye patch because their kids thought they were being invaded by pirates!”
But bad buyers are not often a source of amusement. A significant number of buyers are tempted into scamming the system, often believing it to be a ‘victimless crime’. But it isn’t victimless if you’re losing money and having your reputation damaged in the eyes of the marketplace.
In this post, I’ll look at some common examples of buyer fraud, talk about steps you can to take to help prevent it, and explain how you can increase the likelihood of cases being resolved in your favour by eBay or Amazon.
This post is by Paul Watson, CEO of Volo Commerce. Paul is driving the development of Volo’s global community of online multichannel sellers and is passionate about enabling growth for online businesses across diverse sectors.
The pains of growth are often some of the most frustrating periods in the history of a business, especially those based online.
Operating at scale with streamlined processes that keep costs low and customer satisfaction high is the long-term objective. However, along the way, the opportunities to ease the pains of existing operations will often yield short-term returns as well.
It is worth remembering that rapid growth is almost inevitable within ecommerce – it is the fastest growing retail market in the world. According to the Centre for Retail Research, the US market is expected to grow by 14% in 2015 to $350 billion, and in Europe ecommerce is set to expand even more – by 18.4% to over $250 billion.
Consequently the question is often not if your online business will grow, but how you will handle that growth. Many challenges will arise as the business develops and scales – some of which can, when unchecked, threaten the very future of the business itself.
This post is by Mark Houng, a product sourcing expert based in Taipei, Taiwan. Mark has spent the last 24 years helping small and large businesses successfully import products from China. You can find him at www.markhoung.com
China has dominated the world of manufacturing for some time now. With marketplaces such as Alibaba going from strength to strength, sourcing and importing from China has become accessible to businesses of every size – right down to micro-businesses selling on Amazon and eBay from their garages.
Many businesses have products manufactured in China successfully, but they often make a lot of mistakes along the way. For every successful project, it seems like there are a lot more failures.
With four generations of my family in this business, I’ve been hearing those horror stories since I was a kid. Today, it seems like a lot of problems are down to how businesses work with their Chinese suppliers. They often don’t know who is responsible for what, they don’t understand their supplier’s position, and they don’t know the product well enough to communicate exactly what they want.
So here’s my top eleven (yes, eleven!) myths about working with Chinese suppliers. I’ll let you know the reality behind the myths, and give you my best tips on how to get it right. If you have any questions, just drop them in the comments box at the end.
This post is by David Jaeger, CEO of Global SEM Partners, an ecommerce PPC agency and training company, specializing in delivering results for clients in 45 days or less. David has a passion for empowering both small and large ecommerce businesses, and has helped over 200 companies drive sales from the internet using paid media.
Many eBay and Amazon sellers have invested time and money into their own website, but have never really succeeded in getting sales off the ground.
PPC advertising is a fantastic way to build sales on your own site, but it’s hard to get on the right track. Really hard. You may have tried PPC before, but found it nothing more than a way to burn good money fast.
But the holiday season is different. For some businesses, up to 80% of sales come through during the holidays. More importantly, conversion rates are higher – for many of our clients there’s a point in the season that conversion rates double! Buyers shorten their research process, and just start buying the gifts they need as quickly and simply as they can.
That’s a huge opportunity for you, the store owner. You can start PPC advertising this holiday season and enjoy higher volumes and conversion rates, with a much smaller investment than you would normally need. This is truly the best time of year to learn PPC and get a real return on your money.
And, like the holidays, this opportunity comes but once a year.
This post is by Lahav Gan, CEO at CampaignGo. CampaignGo develops tools to increase eBay stores’ traffic and boost revenues while saving substantial time and money. Their flagship tool is the Markdown Guru that provides deep store insights and lets you create eBay sales easily and quickly.
It’s no secret that buyers LOVE sales. They are drawn to good bargains and are always looking to pay the lowest price they can get.
For sellers though, creating markdowns and sales promotions can be a difficult and time-consuming process. It’s challenging to select which items to put on sale, set up the discounts for each, and track the results to know if it even paid off. Unfortunately that means many sellers don’t even try to reach the full potential of using promotions to boost their eBay store revenue.
At CampaignGO, we have been eBay Sellers for the past decade, having two successful eBay stores, with over 10,000 listed items, 15,000 positive feedbacks and thousands of satisfied customers. So we know what works!
By reading this guide you will learn how to create markdowns with ease and in less time. We will explain why markdowns are beneficial to your eBay business, present various markdown options and strategies, and provide helpful rules and tips for markdown creation in the easiest and fastest way possible.