This post is by Gary Huang, an American based in Shanghai, China. Gary has been working in sourcing since 2008, and is the creator of 80/20 Sourcing which teaches online sellers and small business importers how to save time and make more money when sourcing from suppliers in China.
Recently I listened to an interesting podcast from Scott Voelker aka The Amazing Seller. He shared a story about a quality problem with one of his Amazon products which led to a listing suspension.
The problem was with a bundled product. Apparently some of the products had missing pieces and customers were returning them. Amazon noticed the unusually high return rate so they suspended his listing!
This meant all his sales stopped on this listing. Scott was smart to take action and file for a removal order to take back the defective inventory. Obviously he wasn’t going to ship them back to China (too expensive and time consuming) so he decided to fix them himself. Meanwhile he switched the listing from FBA to merchant-fulfilled to start selling the product again.
But in the process he lost a ton of sales from the time the listing was down to when he fixed the problem and shipped them back to Amazon. And he had to spend his own time and hard-earned money to fix the problem. What can we learn from this? What could Scott have done to prevent this nightmare?
This post is by Tina Marie Bueno, Marketing Director for iLoveToReview. Tina has an MBA in International Business plus over 20 years of content marketing experience both in the US and overseas. This post was originally published in two parts on the iLoveToReview blog: Brand Registry & Hijacking: How to Protect Your Amazon Business and Protect Your Amazon Business: Frustration-Free Packaging.
You take your first few sips of freshly brewed coffee as you sit in front of the computer to review your Amazon performance from the day before. You look at your daily sales on one product… up 15%.
You look at the next product and instead of your smile getting bigger, your mouth drops open and a sinking feeling prevails as you notice that you’ve lost the Buy Box and your sales have bottomed out. You immediately realize your listing has been hijacked!
Shipping seems simple at first. You pick the order, package it, and send it out. That’s it.
But as your business grows, it gets more and more complex. There will be unexpected spikes in order volume. You have to manage staff and perhaps juggle multiple carriers. You will certainly need to create and continually improve processes which keep everything running efficiently and accurately. If you want to ship overseas, that’s yet another level of complexity.
But shipping is not just complex, it’s expensive. Even while fuel prices fall, shipping rates still go up every year. UPS and FedEx raised their rates by around 5% this year. Online sellers either have to absorb the costs or pass it on to their customers – which can impact sales.
So in this article, I wanted to find out if it was possible to save money on shipping without adding any more complexity, and without downgrading the service offered to buyers.
After a lot of research, I’ve discovered three ways to do exactly that.
In this article I’ll say what those approaches are, and highlight some companies that provide tools or services in those areas. Then I’ll explain how they work and how much they cost. If you have any questions, fire away in the comments at the end.
This post is by Emma Scotton, Director and Founder at independent ecommerce consultancy KnowGlobal. KnowGlobal offers advice and support to online businesses, both large and small, on all aspects of their ecommerce offering. They help clients grow their businesses both domestically and at an international level.
As the world’s fastest growing ecommerce market, India is becoming a top destination for retailers looking to expand their online business. This year alone, the Indian ecommerce market is set to be worth a staggering $38 billion, demonstrating year-on-year growth rate of over 60%!
What’s more, Morgan Stanley predict that by 2020 this market will be worth $119 billion, so whilst growth rates in our domestic markets are expected to plateau, India offers a vast opportunity for retailers to grow their online revenues in a new and dynamic market.
With a population of over 1.3 billion, India has always had the potential to become the next ecommerce giant but it’s only now that the appropriate ecosystem has started to fall into place to enable ecommerce to really thrive.
This post is by Todd Ryan, a Florida-based IT manager who has been selling online since 1999. He currently concentrates on the Amazon marketplace, growing 100% year-on-year and employing three people in the business. Todd uses a range of applications, including automated repricing software since 2012. He has tested more than a dozen repricers in the sub-$500 per month range including RepriceIt, Appeagle, Sellery, ChannelMAX and BQool, and regularly advises other sellers on repricing.
For an up-to-date list of repricers, with reviews, see the repricing category in the Web Retailer directory.
On the Amazon Marketplace, the Buy Box reigns supreme. Almost all sales go to the seller who is “in the Buy Box”. Few buyers even realize that they can choose to buy from another merchant, because it’s an integral part of the experience to trust that Amazon has already found the best offer for you.
So as a seller, you really need to “win” the Buy Box to make sales, and one of the most important factors in deciding who wins is price. For better or worse, price also happens to be a factor that you, as a seller, have complete control over. By regularly adjusting prices you can potentially make a huge difference to your sales.
It’s quite common now for Amazon sellers to use automated pricing tools, and dozens of repricers have sprung up in recent years to meet that need. Most repricing tools use preset rules and algorithms to frequently adjust prices.
However, there are still many sellers who are wary of repricers, for a variety of reasons – some of which are way off the mark! In this post, I will tackle the most common myths I hear about repricing. I’ll try to pick apart the reality from the myth, and address the biggest concerns which sellers often have.