This post is by Misha Maruma. Misha is an online content writer for Nanjing Marketing Group, a company helping Western businesses connect with Chinese consumers. This post was first published on the Nanjing Marketing Group blog as Everything You Need To Know About Tmall Global.
Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. But any Chinese shopper will tell you they have been using Alibaba’s ecommerce services for years.
Alibaba’s shopping platforms, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer), are frequented by Chinese consumers looking for ways to buy brands that may not be available to them in physical stores where they live.
In 2008, Taobao spun off Tmall as a platform solely dedicated to official brand stores, allowing brands to sell their goods throughout Mainland China. Tmall now has over 70,000 brands in 50,000 stores.
Then in February 2014 Tmall Global was set up. The aim with Tmall Global was to encourage big foreign brands to enter the Chinese ecommerce market. Here’s everything you need to know about selling on this major new marketplace.
This post is by Albert Palacci, CEO of Palacci Group. Albert has been in the wholesale and distribution business for the last 17 years, building a strong logistics network in the United States, South America and Europe. Albert’s businesses include liquidation stock wholesalers 888 Lots and Miami Lots, which provide online sellers with groundbreaking platforms for purchasing clearance products.
When people start out selling online, their biggest challenge is often which products to buy and where to buy them from.
There are a number of easily accessible products sources that many online sellers start with: flea markets, arbitrage, used books and so on. Liquidation or clearance stock is only a little harder to access – you just need a resale certificate – and there’s a lot of potential for profit.
But people need to do their research before they jump into the world of liquidation. A lot of sellers start completely blind and with very high expectations. They’ve seen prices up to 95% off retail, so think that they’re going to invest a thousand dollars and make a million. That’s just not the case.
So here’s everything you need to know before you start sourcing clearance products. I’ll explain how the liquidation business works, including all the industry jargon. Then I’ll cover the pitfalls you need to be aware of and give you my best tips on how to profit from liquidation stock.
Few eBay sellers do so well with their business that they go on to open a bricks and mortar store. But Shaun O’Brien of Selby Acoustics, based in Melbourne, Australia, has opened two.
Few eBay sellers advertise anywhere outside their eBay listings, but Shaun does. He has sponsored racing cars – both real and virtual.
And few eBay sellers start their own private brand. But yes, you’ve guessed it, Shaun has two. And one goes by the unappealing name of Ugly Cable.
I caught up with Shaun to find out how he grew such a successful online business, ask why he started his bricks and mortar stores, and learn more about his branding strategy.
This post is by Daniel Sperling-Horowitz, President and Co-founder of Zentail, a software system for multichannel retail. Zentail works closely with the founding team at Jet, and was a top 5 seller on Jet.com during the 6-month beta in 2015.
Something interesting in the world of online retail happened during the summer of 2014.
Mark Lore, co-founder and former CEO of Quidsi (which sold to Amazon for $540 million in 2010) announced that he had raised $55 million in funding, to launch an innovative shopping site called Jet.
Jet would make use of technological advancements and transparency to ultimately provide consumers with unprecedented savings. In September 2014, Lore raised another $25 million. By February 2015, $220 million had been raised – six months before Jet would publicly launch.
The marketplace landscape is evolving, and this new seller-friendly entrant is now emerging as a serious channel. If you rely on Amazon’s third-party marketplace for a disproportionate percent of your sales, chances are you’ve experienced many sleepless nights wondering if tomorrow is the day it all gets taken away. Diversifying by selling on additional sales channels is an effective way to reduce that risk.
So what is Jet.com and what does it mean for your business?
This post is by Chris McCabe. After several years evaluating seller account performance for Amazon’s merchant assessment teams, Chris left Amazon to apply those skills as a merchant account liaison. If sellers need help communicating with Amazon or navigating its occasionally opaque processes, he intercedes and facilitates solutions. This post was originally published as Amazon Plan of Action (POA): What to Include to Get Your Account Back.
If you are suspended from Amazon, you will need to provide concrete steps addressing what went wrong with your seller account in order to be allowed back – known as a Plan of Action or POA. You only have so much space to make your case. As it is, investigators will go through several emails like yours every day.
Under normal circumstances, it’s great to tell Amazon how much you love selling there because it sounds positive and upbeat. Unfortunately, you have no added chance of getting reinstated simply because you find Jeff Bezos irresistible.