In this post I look at how a friend of mine radically changed his approach to online selling, and introduce principles of an ecommerce philosophy that I call Lean Commerce.
Tom owns a sports equipment store. It’s a small shop, but gets a lot of repeat custom. Most of his customers are buying kit for their school children, and that’s often left to the last minute. High-street stores still have something over internet shopping for rush purchases: fitting rooms and no wait for delivery.
Tom has also been selling online — mainly eBay — for around four years. He figures that if he already has the stock in-store he might as well put it online too, and it’s handy for selling off old product lines.