The key to success on Amazon’s Marketplace is simple: you need to win the Buy Box.
But there’s only space for one seller in the Buy Box. And that’s decided by a complex algorithm, running constantly behind the scenes. All the other sellers competing on that particular product are much less obvious to the buyer.
There are many factors used in the Buy Box algorithm, but one is crucial: price. Not only does price have the strongest weighting, but it’s also the only Buy Box factor that sellers can change easily and immediately.
So finding the right price to win the Buy Box, without going lower than necessary, is absolutely vital to a successful business. That’s where automated repricing software comes in. Repricers have been around for a while, but in the last few years the industry has exploded. There are now dozens of repricing tools and, for many of them, it’s hard to see how they’re different to the rest.
But one that has always stood out to me, since their launch in 2011, is Feedvisor. This company has always gone against the grain. While other repricers tout the benefits of dozens of configuration options, Feedvisor boasts that it has none at all. Other repricers compete with low subscription fees, but with Feedvisor the fees start high and add on a percentage of sales.
Yet Feedvisor is successful, growing 200% in just the last year. The company now has almost 1,000 customers, who sell a total of $1 billion of products through the Amazon marketplace. On their behalf, Feedvisor makes 75 million pricing decisions daily. And their reputation is outstanding, with a five-star average rating in the Web Retailer directory.
This post is contributed by Chad Rubin, CEO of Skubana. Skubana is an all-in-one ERP system that seamlessly integrates with ecommerce businesses no matter how they fulfill, including all 3PLs with a click of a button. This post was first published on Skubana’s blog: The 3PL Automation That Made Millions for this E-Commerce Business.
Whether you’re experiencing it now or later, as an online seller, there will be a tipping point when your ecommerce order transaction volume has increased beyond your team’s current capabilities. As your business grows, so does the cost and complexity of running it.
The champagne problem: While this is a good sign for your online business’s revenue, with increased scale comes stock-outs, exhausted warehouse employees and ultimately missed sales.
This is a pivotal moment for your company and you have two options:
- You could buy/rent a larger warehouse space, and hire more employees.
- Or, you could outsource your warehouse pick and pack fulfillment to a 3PL (third party logistics) company.
In this post we will be discussing what a 3PL is, the advantages and disadvantages of utilizing a 3PL, an and in-depth analysis of my home appliance filter and accessory business, Crucial Vacuum and our transition to a 3PL.
This infographic is by Chris McCabe and The PROSPER Association.
Chris McCabe is a former member of Seller Performance, Amazon’s team responsible for monitoring and regulating the Amazon third-party marketplaces. He has seen many sellers run their businesses without a proper understanding of the rules and procedures needed to maintain a highly-disciplined, clean operation.
In this infographic you can read about specific steps to take towards ensuring that your account remains in good standing with Amazon.
- Your Amazon business is your responsibility.
- Manage towards a clean bill of account health.
- Move products into FBA.
- Know each of your suppliers well.
- Keep track of all of your sourcing documentation.
- Be careful of commingled inventory.
- Request and monitor customer feedback.
- Cross-train your warehouse staff.
- Read all emails Amazon sends you.
- No funny business, ever.
This post is by Vera Lim, an Inbound Marketing Manager with TradeGecko, a company that provides cloud-based inventory management software for growing businesses. Vera writes for TradeGecko’s blog and knowledge base, covering topics ranging from the latest ecommerce developments to explaining how inventory management works… without the jargon.
When people start a new ecommerce business, managing their inventory is often the last thing on their minds. Most will find themselves spending the bulk of their time and attention on getting their brand recognized enough to break through the clutter of the internet. It’s easy to overlook the importance of inventory management: getting the right products at the right place at the right time.
As an online retailer, what you’re gunning for is to ensure that you’re stocking more fast moving goods that are making up the bulk of your sales, and less of stuff that doesn’t seem to sell so well. At the same time you’d want to make sure that you have enough stock to match forecasted customer demand at any time.
You’ll want to get inventory management right, because most companies invest the bulk of their capital in inventory. Just think about it: first you’ll need to purchase products, then you’d have to figure out how much storage you need and how much to spend, followed by devoting time and effort to setting up an inventory management system.
Ultimately, efficient inventory management plays a huge role in your business’ success.
Retail Arbitrage is a simple concept: you buy items from regular bricks-and-mortar stores, then sell them online through marketplaces like eBay and Amazon.
But to make a profit after shipping and marketplace fees, arbitrage sellers need to find products which are a lot cheaper in-store than online. Those items do exist, but they are rare. So not surprisingly, retail arbitrage shopping trips are often described as “hunting for treasure”.
Spending hour after hour checking prices in stores doesn’t sound like a great foundation for a profitable business. But it can be done.
Robyn Johnson’s business is proof of that. Robyn has spent as much as $50,000 on inventory in 2 to 3 days, and sold well over a million dollars on Amazon and hundreds of thousands on eBay. It’s profitable too, with excellent margins. Robyn also finds time to blog and offer coaching on her website Best From The Nest.
I spoke to Robyn about how her business has grown since she started in 2011, and to find out how retail arbitrage really works at scale.