Getting your products noticed in Amazon’s crowded marketplace is a challenge. The Sponsored Products advertising program gets your products in front of more Amazon customers.
Here are 5 key principles to grow your business through Amazon’s Sponsored Products advertising program, whether you want to launch a new product, generate greater awareness for existing products, drive more traffic during seasonal promotions or protect a brand against competitors.
- Set your advertising goals
- Assess your competition’s advertising strategy
- Create campaigns by grouping similar product
- Use a mix of automatic and manual keyword targeting
- Analyze and optimize performance
More in the infographic below.
This post is by Carsten Brassel, UK Country Manager for plentymarkets – an all-in-one e-commerce solution from Germany that combines stock management, online stores and multi-channel sales.
The Internet has turned our world into a global village. We can chat with friends in real-time despite living thousands of miles apart. And we can purchase items from online stores on the other side of the planet.
In our globalised world, expanding your business to another country comes with both big challenges and big rewards. When done correctly, international expansion allows you to tap into a new base of customers and take your company’s image abroad.
We recommend Germany for sellers who are interested in reaching out to a new international audience. Germany is not only the most populous country in the European Union, but is also Europe’s largest economy and the world’s fifth largest economy in terms of purchasing power parity.
Chad Rubin has achieved a rare thing amongst marketplace sellers: a genuine, recognisable brand name that stands for something.
Not only that, his business was built selling on Amazon’s marketplace – a channel that gives sellers little control over how they market themselves. And he did it selling products that seldom get people excited: vacuum cleaner spares and accessories.
In 2013 Chad’s company, Crucial Vacuum, made Inc.’s list of the fastest-growing private companies in the U.S., with $5.1 million in revenue the previous year. Another rare achievement and recognition for a marketplace seller.
I caught up with Chad to talk about ecommerce, branding, marketplaces and his latest project co-founded with Damir Kunovac, Skubana – a brand new ERP system for marketplace sellers.
Have you ever bought an item on eBay then received a package from Amazon, with a gift receipt inside?
Maybe you’ve come across DS Domination, or another site like it, promising to teach you how to run an automated ecommerce business?
Or if you’ve dug deeper you may have found tools for repricing eBay listings when prices change on Amazon, or even for automatically purchasing items from Amazon.
If you’ve encountered any of those, you’ve dipped a toe in the frankly murky world of “Amazon to eBay arbitrage”. In this post I’m going to explore it in depth. Yes, it’s dominated by get-rich-quick schemes, but that’s only part of the story. Beneath all that, there’s an interesting phenomenon going on, with innovative technology available and genuine businesses in operation.
Since 2006 eSellerPro has been a software platform for businesses selling high volumes of products on Amazon and eBay.
Over those years they’ve established a solid reputation, but in typical British fashion they haven’t made a lot of noise about what they were doing. It was undoubtedly an effective piece of software – a reliable workhorse – but seldom in the news.
Then in February 2015 a new company emerged. That business, Volo, had a bold design, distinctive videos, and big photos featuring happy customers and team members. Volo seemed full of confidence, innovation and ambition. This was eSellerPro’s new brand, and it couldn’t have been more different.
Why did they make such a big change, and what does it mean for the company? To find out I spoke to Volo’s CEO Paul Watson, who’s been running the business since October 2013. It turned out there’s a lot more going on than just a new brand. Volo also has 50% more staff at the company, a brand new user interface coming soon, and an imminent expansion into the US.
Yet there’s still a focus on high performance: Volo’s customers hold the records for both the highest sales by value, and the highest by order volume, in a single day on eBay, worldwide. It was definitely time to find out more about this company.