Jacques van der Wilt gives his advice on Dutch consumer habits and selling in the Netherlands, and profiles the country’s main marketplaces
This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1000 shopping channels in over 50 countries.
Selling products on international markets is a quick way for merchants to grow profits. The barriers for entering foreign markets have been lowered and the opportunities to expand overseas are better than ever before.
A market that holds great appeal thanks to its infrastructure and product demand is the Netherlands. It is currently ranked 18th in the world for retail ecommerce sales, and is continuing to grow, which is quite impressive for a country of its size.
In 2016, ecommerce sales in the Netherlands totaled €20.16 billion, up 23 percent on 2015 and ahead of market expectations. Increasing consumer confidence is one of the main reasons for the growth in ecommerce sales.
In addition, most analysts expect this increase in consumer confidence to continue, not least because GDP per capita is also rising.
But where do the Dutch shop online, and what are the current ecommerce trends?